IN CANADA
―Charles Duhigg, author of bestselling The Power of Habit and Smarter Faster Better
"Amy Alkon is a virtuoso at making science accessible and fun. In this fast-paced, deeply authentic "science-help" book, Alkon weaves her own dramatic transformation with the latest science to show you how to live the life you truly want to live. It's time to stop pitying yourself, devaluing yourself, hiding yourself, and all the other things we do to ourselves to avoid being our full selves. You can be comfortable in your own skin RIGHT NOW. This book will show you how."
―Scott Barry Kaufman, Professor of Positive Psychology, University of Pennsylvania, author of Ungifted: Intelligence Redefined and Wired To Create
Have you spent your life shrinking from opportunities you were dying to seize but feel "that's just who I am"? Well, screw that! You actually can change, and it doesn't take exceptional intelligence or a therapist who's looking forward to finally buying Aruba after decades of listening to you yammer on.
Transforming yourself takes revolutionary science-help from Amy Alkon, who has spent the past 20 years translating cutting-edge behavioral science into highly practical advice in her award-winning syndicated column. In Unf*ckology, Alkon pulls together findings from neuroscience, behavioral science, evolutionary psychology, and clinical psychology. She explains everything in language you won't need a psych prof on speed-dial to understand―and with the biting dark humor that made Good Manners for Nice People Who Sometimes Say F*ck such a great read. She debunks widely-accepted but scientifically unsupported notions about self-esteem, shame, willpower, and more and demonstrates that:
- Thinking your way into changing (as so many therapists and self-help books advise) is the most inefficient way to go about it.
- The mind is bigger than the brain, meaning that your body and your behavior are your gym for turning yourself into the new, confident you.
- Fear is not just the problem; it's also the solution.
- By targeting your fears with behavior, you make changes in your brain that reshape your habitual ways of behaving and the emotions that go with them.
Follow Amy Alkon's groundbreaking advice in Unf*ckology, and eventually, you'll no longer need to act like the new you; you'll become the new you. And how totally f*cking cool is that?
From Skeptic.com Science Salon podcast:
In this unique conversation, Michael Shermer talks with the science writer and weekly advice columnist Amy Alkon about her new book, "Unf*ckology: A Field Guide to Living with Guts and Confidence." She calls her book a "science-help" book instead of "self-help" because she grounds her recommendations in solid science. Her hilarious anecdotes are there just to illustrate a scientific point