Predatory Towing At A Portland Starbucks
"Help, Starbucks Towed My Car While I Was Sipping A Latte!" is the title of the story over at one of my favorite sites, Consumerist.com.
What kind of dimwits do business like this? How do you not know that sooner or later, a customer's going to be on headphones or in the bathroom (or deaf) when the license plates get called by the tow truck company?
Consumerist posted this letter from a guy who had his car towed at a Portland Starbucks -- allegedly while he was sitting inside the place drinking coffee (he says he has a receipt [time-stamped, I'd imagine] and witnesses):
To Whom it Will Concern:I am writing to share with you an unfavorable experience I had not while inside a Starbucks location, but rather, outside of one: At approximately 2:45 pm on Saturday, the 10th of January, I found that my car had been towed from a Portland Starbucks parking lot by Retriever Towing.
You see, I was under the impression that I was going to be able to enjoy my Starbucks experience. I was not aware that my car would be towed from the Starbucks parking lot if I didn't keep a watchful eye out for a marauding tow truck driver and let him know "yes, I am here, and no, you do not have permission to tow my car." I reserved the right to enjoy my drink and ignore my surroundings, as a Starbucks customer. In fact, the parking lot sign stated that parking was for customers only, and as my receipt or bank statement and witnesses will attest, I most certainly was a customer.
It is the practice of Retriever Towing to record license plate numbers from cars in the parking lot, then check inside the business for those cars' owners. Customers and partners alike will agree that this practice is detrimental to the Starbucks experience. In fact, a partner who was there when I returned to the store after I realized my car had been towed called the practice in general "vicious." It has become (un)popularly known as "Predatory Towing", and for Starbucks customers like myself, it comes down to this: if a customer is listening to music, reading, on an important phone call, otherwise indisposed while drinking their beverage, or unable or unwilling to be disturbed by a tow truck driver, they run the risk of having their car towed from the Starbucks parking lot. This does not take into account customers with handicaps or who are otherwise impaired and not able to be disturbed by a tow truck driver.
It is my request that Starbucks contact the owner of Retriever Towing, Gary Coe, or the General Manager, Charles White (chuck@retrievertowing.com) and urge them to cease or modify this regrettable behavior. It has affected me (to the tune of $210.50 for the tow), and I'm sure it has affected countless other Starbucks customers. Starbucks should refuse to do business with such a company, at the risk of tarnishing its own image, as well as giving implied consent to this gruesome tactic by standing by without formal consternation.
If you, the reader, are unable to personally contact the owner or general manager or Retriever Towing, I request that you escalate this message to someone who is able to take effective action. I have already addressed my concern to Mr. White, and also to the City of Portland's Towing Commission and the local police department. I will press on with emails to the Consumerist and the BBB, as well as other businesses that share the parking lot where this unfortunate incident occurred, and other businesses in the area who utilize the services of Retriever Towing. Again, I urge Starbucks to not do business with a "predatory towing" company such as this, for fear of sending the wrong message:
"Welcome to Starbucks, have a drink, sit down, and feel right at home... but keep a weather eye on your car outside in the parking lot."
Respectfully,
Andrew
One more reason to visit (or, at least mail-order your Portland's coffee from Din Johnson's and Nancy Rommelmann's Ristretto Roasters). I get the Sumatra Mandheling, ground fine for espresso. As I've said before: "It's like drinking velvet."







Never did like Starbucks anyway. It always seemed over complicated, over priced, too trendy for my taste. It's just coffee, right?
Sometimes businesses reach a stage where they cannot do anything right. Everything they do seems badly thought out and backfires on them. Perhaps Starbucks has reached this stage?
Norman at January 19, 2009 2:10 AM
Have you no sympathy? In a down economy, Starbucks has to do SOMETHING to make enough money to pay for the health insurance for all their employees.
Getting a cut from every car towed is a great way to increase your revenue-per-customer number.
brian at January 19, 2009 5:11 AM
I wouldnt have written a letter I would have reported the car stolen and had the tow truck driver and stores owner arrested
lujlp at January 19, 2009 5:28 AM
Coffee shops are making profits quite easily. We only have to look at the cost of the coffee at the supermarket (Even the super gourmet one) compare to the price at the local Starbucks.
This is why I wouldn't have any problem seeing them sued for the whole towing debacle.
Toubrouk at January 19, 2009 5:55 AM
(Psst Amy- See this.)
Crid [cridcridatgmail] at January 19, 2009 6:03 AM
That man is a tool, just because a few c=countires share a launge does not mean they share a culture.
Who refers to america as an englsih culture just beacuse we speak english?
And since the advent of Islam I cant think of a single scientific achivement or advance to come from the middle east
lujlp at January 19, 2009 6:17 AM
Stay out of Starbucks - their coffee sucks anyway. Stay out of Portland. Message received.
MarkD at January 19, 2009 6:21 AM
I'd expect Starbucks to reimburse this guy, without the need to sue them or throw a brick through their window (which is what I'd be tempted to do). Otherwise they are going to get nothing but bad publicity.
On a similar note, I was talking to someone who had been mugged for a mobile phone, cards etc. I decided that if I was mugged I would "accidentally" break my phone rather than hand it over. At least I'd get to keep the sim that way. I might lose, but the mugger would not gain at my expense. On the same lines I may devise a wallet which would also cut cards and shred banknotes at the press of a secret button. Would there be a market for this among bloggers here?
Norman at January 19, 2009 6:35 AM
MarkD -
Hey now, it's not Portlands fault that Starbucks and Retriever fucking blow. Portland is actually a great fucking town - I am so looking forward to heading back there for grad school.
Retriever is an especially shit company. It is a pretty standard practice for companies to patrol lots, especially in P-town where parking is a premium (which is why a large percentage of folks park and ride trans, if they drive at all). But when patrolling non-permit lots, most of them leave folks alone from their first sweep so as to leave most customers alone. Then if they see that a car has been there since their previous sweep, they try to find the owner in the establishment attached to the lot. Keeping in mind that it's usually at least four hours between sweeps.
Retriever drivers will sometimes do that, but they aren't required to by their management. The company simply doesn't care - the more tows, the more money they make. It should also be noted that they primarily patrol permit parking lots, where there is generally absolutely no tolerance. I called them pretty regularly for our apartment's lot, where there wasn't even enough room for all the tenants (our landlord leased spaces from the bar behind us).
Personally, I don't understand why anyone goes to Starbucks in Portland anyways. We have some awesome local chains (Peet's, for example), as well as some incredible indies. And not a single one of the local chains or indie shops has fucking wireless you have to pay for. I mean fuck all, if I'm paying that much for fucking coffee, the least you can do is have open wireless.
DuWayne at January 19, 2009 6:57 AM
To clarify the park and ride, there are several parking ramps that offer free parking right next to the light rail line. And the parking is free all day, as long as you don't try to leave your car for more than twenty-four hours. A lot of people park and ride down town for work.
I think I drove down town three times in the nearly four years I was there. And every time it was to haul stuff to or from a job.
DuWayne at January 19, 2009 7:01 AM
"It's like drinking velvet."
COFFEEGASM!!!!!
Melissa G at January 19, 2009 7:29 AM
Is this part of the "ultimate expression of our humanity, the ultimate habitat in which to be ourselves"?
Gotta get me some a that city life! Nine bucks for a coffee, nowhere to park and some feller can steal yer truck and get away with it!
Radwaste at January 19, 2009 8:48 AM
My town is too small for a Starbucks, but we've got Joltin' Jo's. They use a really good brand of coffee (Daz Bog), and they have a walk-up window (with some tables outside) and a drive-up window. From what I've heard about Starbucks prices, Joltin' Jo's is cheaper, too. Which isn't to say that they're cheap. I could easily spend a small fortune having coffee there everyday (which is why I limit myself to twice a month).
Sandy at January 19, 2009 9:30 AM
Coffe should be like porn. Pay a 30 a month fee to get some at half a dozen different locations
lujlp at January 19, 2009 10:25 AM
I currently own 3 cars and 2 motorcycles. I honestly don't know all of my license plate numbers.
But no parking enforcment system is perfect, it sounds like this guy is getting due review from the governing city commision.
smurfy at January 19, 2009 10:46 AM
We have some awesome local chains (Peet's, for example)....
Glad you like Peet's. I do too. The company's based in Emeryville, here in the Bay Area. It was founded in Berkeley. They may be communists, but they make good coffee.
Conan the Grammarian at January 19, 2009 11:11 AM
Conan -
The funny thing about that, I never really did Peet's for the coffee, I went there for the tea. As far as the tastiest coffee, I really prefer shops that serve Stumptown. Except that Stumptown pissed me off because they wouldn't sell me green bean coffee. Mind you I went to one of the shops that actually roasts and made it clear I was happy to pay the price for roasted, even though green beans are heavier. All I wanted was fucking coffee I could roast myself - but nope, they couldn't fucking do that.
So I try not to say nice things about them.
And that's not to say that Peet's coffee isn't awesome, it really is. I just really love their teas. They sell a better senscha than anyone, except for a really high end tea shop in Seattle's Pike's Market.
DuWayne at January 19, 2009 1:13 PM
I'm still doing Starbucks for the tea (Tazo). I'll have to try the Peet's teas.
Conan the Grammarian at January 19, 2009 5:47 PM
It's all about customer relationship management. By contracting with this slimy towing company, Starbucks is defining the relationship. "Hello fool, you're my bitch now".
--
phunctor
phunctor at January 20, 2009 12:47 PM
Amy, I have another customer relationship story for you. On the weekend I reserved a car with Budget to drive down to Seattle & Portland in a few days. I selected them because their rate was $130 for 5 days, much less than the $190+ others were charging.
Then last night I had a brainwave and vaguely remembered that when I once rented with Budget before, there was an unexpected surcharge when I got to the counter. So I carefully read all the Terms and Conditions. There was no specific mention of any surcharge, though they said that one had to declare if the car was being taken stateside. Since all these cars have GPS in them, its stupid not to be up front about it.
Still, I had this lingering memory gnawing at me. So I wrote them last night, asking to let me know. Even now, almost 24 hours later, there's no response. But I called them this morning. Sure enough, there's a standard rate of $10 per day for taking a car into Washington and $15 per day for going into Oregon.
Why aren't these rates published? It's bad enough that they use a lost leader approach to get business but to not even include the figures in their fine print is IMHO beyond the pale.
And now I'm openly talking about it on your widely read blog. Brilliant Budget, just brilliant!
Robert W. (Vancouver, BC) at January 20, 2009 5:04 PM
It's bad enough that they use a lost leader approach to get business....
"Lost leader" approach? I like it. The US automakers have using that approach for years.
I believe you meant a "loss leader" approach. That's when a company prices a few products below cost to entice you to shop there and makes up the lost margin on the other products you put in the basket (i.e., a grocer sells milk and bread below cost because they're "draw" products and makes up the difference in cereal and peanut butter).
The tactic you're describing is closer to "bait and switch." That's when the company advertises a product at a low price and when you come in to purchase said product it is unavailable. They then try to "switch" you to a higher priced product.
Conan the Grammarian at January 21, 2009 9:49 AM
There's a bit of problem here with:
"What kind of dimwits do business like this?"
and
"You see, I was under the impression that I was going to be able to enjoy my Starbucks experience."
IMHO what kind of dimwit would expect any kind of amazing experience at a Starbucks?
Don at January 26, 2009 9:15 AM
Amy Alkon
https://www.advicegoddess.com/archives/2009/01/predatory-towin.html#comment-1623228">comment from DonIMHO what kind of dimwit would expect any kind of amazing experience at a Starbucks?
Starbucks has a culture of niceness, I think, and my neighbor and I spent yesterday working on our writing at Starbucks -- closed the place, in fact. I go to one near my house -- one my neighbor and I both really like because the staff there are so great. Terence, who's this really sweet guy, came and sat down with us yesterday to tell us a big photographer just took some test shots of him. He also gave his opinion on my various book cover/title picks, and said some really smart stuff. Everyone who works at that Starbucks is lovely, and I've talked to other customers who feel as I do: they come there especially because of that.
Amy Alkon
at January 26, 2009 9:32 AM
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