I'ts amazing how variable that is from household to household. I've known households where you don't call after 7PM unless someone is burning alive and others, you could call as late as 10.

730 is a little rude, I think the average person is just getting coffee at that point.

As far as email vs phone, that is also individual. I have no idea how old your publicist is, but phone may still be ingrained. I prefer email because I can ignore it until I'm ready to deal with it. I don't call unless I need immediate action. I personally hate phones with a passion.

At least your publicist didn't drunk dial you :-)

Get some good sleep. :-)

It's a weird quirk of old school biz dev and PR types: they're wedded to the phone and other outmoded forms of communication (fax!). Particularly the phone. They think if they can talk to you they're less likely to be disregarded. But what they seem to not know is that it's easy to answer an email, and annoying to make a call.

I'd be delighted if they'd just send an email with their value proposition, a few examples of why their shit doesn't suck, and how it's better than what we're doing now. If they send that, I might contact them. I almost certainly don't want to talk to you, I just want know your value proposition. And we literally never answer the phone.

My general rule is 9AM to 9PM local time to call regardless. And if it is 8:45 PM and I don't think it's a short call, I'll push it to tomorrow.

The exception is boss/subordinate to get a vital system back up.