Nobamacare: What Doctoring Looks Like Without The Bureaucracy
Jim Epstein has a terrific piece at reason.com about "direct primary care" -- the way people used to pay for going to the doctor:
Dr. Ryan Neuhofel, 31, offers a rare glimpse at what it would be like to go to the doctor without massive government interference in health care. Dr. Neuhofel, based in the college town of Lawrence, Kansas, charges for his services according to an online price list that's as straightforward as a restaurant menu. A drained abscess runs $30, a pap smear, $40, a 30-minute house call, $100. Strep cultures, glucose tolerance tests, and pregnancy tests are on the house. Neuhofel doesn't accept insurance. He even barters on occasion with cash-strapped locals. One patient pays with fresh eggs and another with homemade cheese and goat's milk.
Removing the bureaucratic hassle removes a good deal of the cost:
"What people don't realize is that most doctors employ an army of people for coding, billing, and gathering payment," says Neuhofel. "That means you have to charge $200 to remove an ingrown toenail." Neuhofel charges $50.He consults with his patients over email and Skype in exchange for a monthly membership fee of $20-30. "I realized people would come in for visits with the simplest questions and I'd wonder, why can't they just email me?" says Neuhofel. Traditional doctors have no way to get paid when they consult with patients over the phone or by email because insurance companies only pay for office visits.
Why did he choose this course? Neuhofel's answer: "I didn't want to waste my career being frustrated."
Epstein explains about health "insurance" as we know it, that it's more than just insurance:
It's also "a payment plan for routine expenses," as University of Chicago business school economist John Cochrane puts it in a superb recent paper. The late free-market economist Milton Friedman pointed out that we insure our houses against fire and our cars against major damage, but we don't also insure ourselves against cutting the lawn and buying gas. That's the main reason innovation almost never makes health care cheaper. Most patients never see the bill for an ingrown toenail removal or a glucose tolerance test, so doctors have little incentive to seek ways to offer their services for less. For simple consultations, why bother with Skype when insurance will pay full price for an office visit.Insurance plans that cover everything, a situation that came about largely because of a quirk in our tax code, have also led to the "bureaucratization of medical care," Friedman wrote in a 2001 essay, in which "the caregiver has become, in effect, an employee of the insurance company or...the government."
More on how Obamacare will exacerbate the bureaucratization of medicine at the reason link.
And a few salient numbers that illustrate the difference:
When she was operating a traditional practice, Davidson witnessed firsthand how our "payment plans for routine expenses" drive up prices and block innovation. She recalls that one insurance company paid $118 for a routine PSA test. Now that her patients pay the bill directly the cost is $18. Insurance used to pay $128 for a bag of IV fluid. Now Davidson doesn't bother passing on the cost of IV bags because they run $1.50 each.
And regarding all the people who think health care should be free, as R C Dean wrote in the comments at reason:
It never ceases to amaze me that people who can come with hundreds of dollars to fix their car never have any money to pay for healthcare.








Direct primary care is an interesting model and the article is exactly right that administrative costs (that is, trying to get someone else to pay the bill) are the fastest growing portion of our medical spending.
Still, it's important to point out the limitations of the model. The obvious one is that it only works for primary care. Fresh eggs and goats milk aren't going to pay for chemotherapy, dialysis or heart-lung transplant surgery. Neither will they pay for the overhead costs of keeping a major trauma center or neonatal ICU up and running.
Another limitation is one of scale. Direct primary care works best with indiidual practitioners or small practices with close ties to the community. It also requires the physician to be a businessperson as well as a care-giver and to accept more financial risk in operating a practice. For many doctors, particularly those graduating with hundreds of thousands of dollars in student loans, there is a strong pressure to join a large established practice to have a predictable salary.
In short, it's an interesting model and one that can be very promising in certain circumstances but it's unikely to think that it would scale to address all, or even a significant subset, of medical care in the US today.
Factual Interjection at March 13, 2013 9:55 AM
Most people don't seem to understand that this is a large part of what your insurance premiums are putting into place for when you need it.
Health insurance builds the system (flawed though that system may be).
Direct primary care is like paying that fireman guy who put up a notice at the local church to put out the fire at your house. He'll probably be well-trained and may even have some appropriate tools.
However, if you want him to respond with a full complement of trained firefighters in a hook and ladder truck at a moment's notice, you're gonna need to set up a fire department in advance of the fire.
Conan the Grammarian at March 13, 2013 10:12 AM
It never ceases to amaze me that people who can come with hundreds of dollars to fix their car never have any money to pay for healthcare.
They also always have i-Phones. And active social lives where they often consume lots of alcohol.
Just sayin...
Sabrina at March 13, 2013 10:35 AM
"They also always have i-Phones. And active social lives where they often consume lots of alcohol. "
Quite right. To quote one recless spender/ recent college graduate. " There will always be bills that have to get paid, which will always find a way. But this $ is here now and I'm going to spend it"
Much of this behavior was learned from their parents in that, the parents wouldn't give them $ for beer/parties in school. but would shell out for the necessities. The necessities quickly became the last thing to get paid because they had an out with those bills.
Joe J at March 13, 2013 10:57 AM
Why would I pay for healthcare when I can get it for free and buy
these instead??
Gog_Magog_Carpet_Reclaimers at March 13, 2013 10:58 AM
Yeah, well, one of the Five Guys guys is mightily p.o.'ed about Obabacare:
http://money.msn.com/now/post.aspx?post=5cc2b240-49cf-471a-8f1f-3c22387174d8
From the article: "Mike Ruffer, a former Marriott (MAR +0.60%) executive who owns eight Five Guys restaurants in the Raleigh-Durham area, told attendees of a seminar dedicated to the new health care law and hosted by the Heritage Foundation that all the profits from one of his eight outlets would have to be dedicated to health care and that “any added costs are going to have to be passed on."
"Five Guys headquarters, perhaps with the president's 2009 visit to a Five Guys in its Washington, D.C., birthplace in mind, immediately put a few peanut bags' worth of distance between itself and Ruffer.
""Mike Ruffer is a franchisee of Five Guys and independent business owner," Molly Catalano, director of communications and public relations, wrote in an email to The Huffington Post. "He does not represent Five Guys on this or any other subject matter.""
I guess they'd rather stay mum and court their growth potential. Maybe they think it'll all go away after a while...
Flynne at March 13, 2013 11:03 AM
The NY State legislature has decreed that I can't even buy an insurance policy for catastrophic illness. This might be the future, but it won't be the future, here.
MarkD at March 13, 2013 11:18 AM
$128 for an IV bag? That's *salt water*! Even D5W is salt water with a bit of sugar.
Hopper at March 13, 2013 11:46 AM
I guess they'd rather stay mum and court their growth potential. Maybe they think it'll all go away after a while...
No.
It will keep potential competitors from growing too large. Any time a big business is in favor of legislation, it is usually because it imposes a barrier to competition, or otherwise provides them a competitive advantage.
Having to compete on merits: hard.
Having a governmental body do the dirty work for you: priceless.
I R A Darth Aggie at March 13, 2013 1:02 PM
@Factual: "Another limitation is one of scale ... It also requires the physician to be a businessperson as well as a care-giver and to accept more financial risk in operating a practice."
That's a good point (and so were your others). But even a partnership, which might need a little administrative overhead to do it, could still manage to operate on a direct primary care model. In any case, by stripping away the layers of bureaucracy, the direct primary care concept suggests something important -- that costs for medical care can be mostly knowable and predictable.
Now, catastrophic and chronic care? That may be a whole different issue, but something tells me that could be simplified a lot.
Old RPM Daddy (OldRPMDaddy at GMail dot com) at March 13, 2013 1:37 PM
For simple consultations, why bother with Skype when insurance will
pay full price for an office visit.
That must have been written by someone who has never visited his
doctor's waiting room. The price for visiting the doctor is not
purely monetary, and I suspect many people would welcome a
shortcut where appropriate.
Ron at March 13, 2013 3:04 PM
Well, for starters, it's crazy that if I want to pay cash for medical services, I have to pay more than the contractual rate paid by an insurance company. If health premiums increase enough, it might be more advantageous to bank the money and pay cash. This variable pricing is just nuts.
And while we're on this topic, with Obamacare, all of us taxpayers will be subsidizing those with bad habits (too many donuts, excessive alcohol, not wearing seatbelts, helmets, etc.). I think there will be a lot of backlash from people who take care of themselves and do not want to subsidize those who don't. This could get ugly.
just me at March 13, 2013 4:04 PM
I pay cash for some medical stuff, and I get a discount. Most MDs are glad to do so.
KateC at March 13, 2013 5:36 PM
I think there will be a lot of backlash from people who take care of
themselves and do not want to subsidize those who don't.
... and how is this supposed to be a change from the status quo?
Currently, anyone who gets group medical insurance via their
employer is doing exactly the same thing.
I think that averaging the risks is far better than having the
insurance company or the government be our nanny and mandate
helmets, long underwear in the winter, and the size of the soft
drinks we're allowed to consume.
Ron at March 13, 2013 5:59 PM
The one that always amazes me is that I can walk into Wal-Mart and buy a vial of insulin for about $25 cash. I walk into CVS or Rite-Aid and pay about $50 a vial.
I mean the exact same barcode.
WTF?
Anonymous Coward at March 13, 2013 10:11 PM
"Dr. Ryan Neuhofel, 31, offers a rare glimpse at what it would be like to go to the doctor without massive government interference in health care."
Well, DUH.
The hospital double-billed me for anesthesia for a colonoscopy. The bill arrived with the statement that it had been audited and was correct (no). I pointed out another discrepancy: a local anesthetic was not used. I was told it would be removed.
Magically, when the charge for a service not rendered was removed, two "adjustments" appeared for exactly the same amount - a hilariously obvious way to avoid changing the bottom line!
Radwaste at March 14, 2013 5:29 AM
The cost for medical services can and does far outpace the costs for car repairs and cell phones. Having a baby cost $23,000. We have a great insurance plan, so it cost us $3,000 out of pocket. It's difficult to put that on par with a data plan and fixing a headlight. And having a car and a cell phone is frequently an economic issue. Lots of people wouldn't be able to make it work without their cars. People need their cell phones (more and more frequently their only phones) for work, too.
Plus, personally acquiring the services of all the nurses, doctors, midwives, orderlies and anesthesiologists I worked with would have been a nightmare.
MonicaP at March 14, 2013 9:40 AM
Amy Alkon
https://www.advicegoddess.com/archives/2013/03/nobamacare-what.html#comment-3642585">comment from MonicaPI got health insurance in my 20s really just for catastrophic care. It pays for doctor visits but I don't need those often and could pay out of pocket. It just seemed unfair to potentially bankrupt my parents or go on public assistance if I were in a serious accident or got cancer. (Personal responsibility -- it is so out-of-vogue!)
Amy Alkon
at March 14, 2013 10:01 AM
"The cost for medical services can and does far outpace the costs for car repairs and cell phones."
You really need to ask yourself, "Why?"
It's not a given, it's not a "done deal". In other industries, advances have also been made.
I suggest that you do NOT want a government agency telling you what cell-phone features you may have, or when you may have your car maintained or repaired. There's something very strange going on with people who think what we have is even good, much less the best that can be done.
Radwaste at March 14, 2013 6:51 PM
Mostly due to lawsuits and regulation.
If your mechanic, after spending 8 years on an education costing half a million dollars, risked a potentially career-ending lawsuit every time he failed to correctly diagnose an engine problem on your car, you'd be paying a lot more than $25 for an oil change.
If that same mechanic risked jail time if he failed to account for every quart of transmission fluid in his inventory or was accused of "over prescribing" oil changes for your car....
Conan the Grammarian at March 15, 2013 9:21 AM
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