How Pathetic Is American Innumeracy?
Elizabeth Green writes in The New York Times:
One of the most vivid arithmetic failings displayed by Americans occurred in the early 1980s, when the A&W restaurant chain released a new hamburger to rival the McDonald's Quarter Pounder. With a third-pound of beef, the A&W burger had more meat than the Quarter Pounder; in taste tests, customers preferred A&W's burger. And it was less expensive. A lavish A&W television and radio marketing campaign cited these benefits. Yet instead of leaping at the great value, customers snubbed it.Only when the company held customer focus groups did it become clear why. The Third Pounder presented the American public with a test in fractions. And we failed. Misunderstanding the value of one-third, customers believed they were being overcharged. Why, they asked the researchers, should they pay the same amount for a third of a pound of meat as they did for a quarter-pound of meat at McDonald's. The "4" in "¼," larger than the "3" in "⅓," led them astray.
A very good book on how to learn, and specifically, how to learn math and science -- the upcoming (July 31) A Mind For Numbers: How to Excel at Math and Science (Even If You Flunked Algebra), by Dr. Barbara Oakley. (I read and commented on an early copy, and I'm having her on my radio show to talk about the book on July 27.)








Wow. How did these people make it past elementary school?
BunnyGirl at July 24, 2014 12:24 AM
Or, their burgers weren't as good.
Or, while Jane Fonda's VHS-fitness fantasies swept the boomers as they entered the Lay-Z-Boy years, a third of a pound sounded like too much, even for A&W's assembly-line clientele.
In those same years, "focus groups" convinced one of America's stateliest cash engines that it was time to dance naked.
A man from another industry once put it like this: "Nobody knows anything."
Crid [CridComment at Gmail] at July 24, 2014 1:46 AM
@Crid: "Or, their burgers weren't as good."
That's as plausible an explanation as any. The last couple A&W burgers I had struck me as a little too dry. Can't beat 'em on the root beer, though.
Old RPM Daddy (OldRPMDaddy at GMail dot com) at July 24, 2014 5:18 AM
Mom and Dad still talk about their last visit to the local A&W. They liked the burgers better than other fast-food burgers, at the time. But that fateful day, they got burgers that had big chunks of dry powder filler in 'em. They never went back.
I just heard that story again last week.
At least Taco Bell can claim it as seasonings/sauce.
flbeachmom at July 24, 2014 6:25 AM
None of this surprises me. I daresay most Americans today would not be able to pass the math portion of a GED exam from the '50s. And the thing is, nobody cares. Once upon a time, the launch of Sputnik I set off a national panic about the state of our STEM education. Nowdays, China is openly seeking to militarize space, but thinking about that takes too much time away from video games and Real Housewives.
Cousin Dave at July 24, 2014 7:02 AM
This ignorance persists, across to politics, of course.
Idiocy attends the idea that raising the minimm wage is a good idea.
Radwaste at July 24, 2014 7:35 AM
"How did these people make it past elementary school?"
Social advancement by school administrators. It's a cattle chute - keep 'em moving through.
Gog_Magog_Carpet_Reclaimers at July 24, 2014 8:11 AM
I've watched this progress since they first let kids use calculators in school. Years ago, I impressed some young co-workers with my amazing ability to add numbers mentally. I thought they were pulling my chain til they got out a calculator to make sure I was right.
Pricklypear at July 24, 2014 8:17 AM
The movie "Idiocracy" continues to look more and more like a documentary. I'm actually a little torn by this issue. On the one hand it does not bode well for our American way of life. On the other (selfish) hand, as an aging engineer I am less worried about younger folks displacing me. As long as I can stand to work for our future foreign overlords I may have more opportunities than most.
bkmale at July 24, 2014 8:19 AM
People fear math, and it's considered OK and cute to say, "EEEwww numbers. I'm not a 'math person.' " It's considered especially cute when women do this. Needs to stop.
At one of my former jobs, my editor had us take Poynter's "Math for Journalists" test: http://www.unc.edu/~pmeyer/carstat/mathtestquestions.html
There is NOTHING on this test that goes above middle school (or late elementary school) math. With a calculator, it is a cake walk. I had to scribble out a couple of doodles for some of the problems, and some of the questions took me longer than they probably should have. However, NONE were hard. But oh the whining. Most people immediately declared, "This is too HARD" and gave up.
sofar at July 24, 2014 8:51 AM
When I was a lad back in the '50s my father predicted television would produce more American millionaires than any other industry before the century was out.
He never imagined the wave of innumeracy making finance the industry that produced more American billionaires than even real estate.
Welcome, chumps!
Andre Friedmann at July 24, 2014 9:29 AM
I wonder if it might have to do with the term quarter. I had a problem with it for the longest time and I remember chatting with some dorm mates in college several of them admitted to the same thing. I just didn't associate quarter with 1/4. I think it has to do with the way I was taught.
Fractions where half (had some trouble there to), a third, a fourth, a fifth, a sixth. Sometime later the term quarter got introduced and it never really stuck. For awhile I thought it ment 15 (minutes) from telling time.
If you asked me today and I was not thinking about it which was bigger...a quarter or a fourth I would likely say a quarter. If you asked a third or a fourth I would get a third right off...not so sure about a third or a quarter.
A second thought....quarter is the natural (at this point) size of a burger....I think if I saw a burger that was 1/3 I might think of it as 1/3 of a quarter pounder.
I remember in the 80s my father hated A&W food...loved the rootbeer...so we rarely went.
The Former Banker at July 24, 2014 12:38 PM
I think that this explains why Hardee's later named their larger burgers the $6.00 Burger and the Thickburger.
Jonathan Foreman at July 24, 2014 4:17 PM
Hardee's is Carl's Jr. for those of you west of the Rockies.
WOULD YOU LIKE SOME EXTRA BIG-ASS FRIES WITH THAT? -- Idiocracy
Jonathan Foreman at July 24, 2014 4:19 PM
> WOULD YOU LIKE SOME EXTRA…
When you go to Google and type "welcome to c", it finishes your blog-comment joke for you.
Crid [CridComment at Gmail] at July 24, 2014 5:58 PM
*****The movie "Idiocracy" continues to look more and more like a documentary. *****
Totally beat me to it.
Daghain at July 24, 2014 6:18 PM
Here's another book: "Innumeracy," by John Allen Paulos. I first heard of him in the My Turn column in Newsweek, before the book.
From Amazon:
"Why do even well-educated people understand so little about mathematics? And what are the costs of our innumeracy? John Allen Paulos, in his celebrated bestseller first published in 1988, argues that our inability to deal rationally with very large numbers and the probabilities associated with them results in misinformed governmental policies, confused personal decisions, and an increased susceptibility to pseudoscience of all kinds. Innumeracy lets us know what we're missing, and how we can do something about it.
"Sprinkling his discussion of numbers and probabilities with quirky stories and anecdotes, Paulos ranges freely over many aspects of modern life, from contested elections to sports stats, from stock scams and newspaper psychics to diet and medical claims, sex discrimination, insurance, lotteries, and drug testing. Readers of Innumeracy will be rewarded with scores of astonishing facts, a fistful of powerful ideas, and, most important, a clearer, more quantitative way of looking at their world."
One lament of his that I remember was that while most American adults (in the 1980s, anyway) wouldn't admit it if they couldn't read well above the 8th-grade level, they have no such qualms about not being able to grasp math above that grade level.
lenona at July 25, 2014 12:59 PM
Amy Alkon
https://www.advicegoddess.com/archives/2014/07/how-pathetic-is.html#comment-4877370">comment from lenonaJust exchanged email with Paulos yesterday. Cool guy. Loved his book on newspaper stats -- how stats are presented in media.
Here's a link:
A Mathematician Reads the Newspaper
Amy Alkon
at July 25, 2014 1:20 PM
Why are we pointing at someone else?
Who here had a problem with the term, "microrem", and that the laws of physics could not be set aside to make this "millirem".
Radwaste at July 26, 2014 7:45 AM
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