Your Latte, Sir, And An End To Racism?
If you're racist, is that going to change in the slightest because a Starbucks barista writes "RACE TOGETHER" in black Sharpie or sticks a sticker with that phrase on your grande soy whatever?
People go to Starbucks for coffee, not a lecture in magic marker or stickers -- or worse (because Starbucks has also instructed baristas to discuss race relations with customers).
Tressie McMillan Cottom at Medium has similar thinking on the likely effectiveness of this campaign:
It takes a lot of training and a lot of institutional support to teach people things they would rather not hear. I wonder what kind of training and support the hourly wage baristas at Starbucks will get. There is no reporting yet on whether Starbucks issued a training module on "when the customer is always right and the customer wants to be right and racist"....It is unclear who Starbucks is aiming for with this campaign. If you are a colorblind ideologue, just mentioning race is racism. If you are racist, being confronted with "perspectives" on race will piss you off. If you know the difference between race and racism, race stickers will confuse you. If you would rather talk about your feelings about that thing that was about race that one time rather than talk about racism, you're really going to slow down the latte line.
I was on Michael Graham's Atlanta radio show yesterday, on NewsRadio 106.7FM. Before before the segment with me, he ran this hilarious spoof of the Starbucks campaign.
It occurs to me that this campaign should be called RACE AWAY FROM STARBUCKS.
Except, maybe not, if you see how this actually seems to be playing out, far away from fantasy leftyism at the top. As NYMag's Jessica Roy puts it:
Fascinating.It's almost as if these people have jobs that do not require them to educate wealthy customers -- and curious journalists -- about racial tensions in America.
A tweet:









I don't want to be clucked at by teenagers regarding matters for which they have no experience or insight. I don't want to be clucked at.
Also, Coffee Bean and Tea Leaf.
Wouldn't it be good clean fun if people of races other than that of the barista presumed they were being threatened (and/or poisoned)? That would be a sensational tickle for everyone.
Crid [CridComment at Gmail] at March 18, 2015 11:03 PM
I think it's ingenious.
We now have 20 years of gender studies hipsters working at Starbucks as baristas complaining about student loans they have yet to pay off and how a gender studies didn't pay off in real world jobs.
These people are absolutely the right people to tell us about race, just ask them, they'll let you know.
So by putting them to work, Howard Schultz is able to give these baristas greater job satisfaction with no additional pay, and we, society get to benefit from the gender studies education of the nation's baristas that was previously wasted. Being able to put these gender studies graduates to a job more aligned with their expertise can only be a boon to the nation's economy.
Honestly, is there some Presidential Medal that Howard Schultz deserves for this?
And having read Jessica Roy for a year or so, I have to say she is mostly jealous here, as she believes it is HER job, an actual employed journalist to tell us about race relations and not the jobs of people she looks down upon, the unemployed journalists of Starbucks.
jerry at March 18, 2015 11:34 PM
Black twitter has already addressed Starbucks and race relations:
http://i.imgur.com/F7e6vFR.jpg
Ppen at March 19, 2015 1:08 AM
I'd enjoy sharing my views about race with some self-righteous SJW barista, but I wouldn't dare ingest anything they served me afterward.
dee nile at March 19, 2015 4:43 AM
Feeling my age and experiences here but ...
Has it been truly and finally determined that "racism" applies only to the Black African-Americans born and raised here in the good ole U.S.A.? You know those that never used the "For Blacks Only" water fountains.
Not the Japanese, the Caribbean Blacks, the Mexicans/Latinos, and certainly not the African Blacks?
Just checking to make sure that I narrow down my life experiences of exerting White Privilege on others so that my thoughts enhance the discussion.
(Am I supposed to discuss or just look appropriately sad. Since Catholics regularly ask for forgiveness is this easier for them?)
Bob in Texas at March 19, 2015 5:12 AM
There is no training in the world that would make me put up with this crap. I don't need another reason to never enter a Starbucks again. Lousy coffee is enough.
MarkD at March 19, 2015 6:47 AM
Teenagers? Please, Crid, many of them have Masters in Art History. Please respect your betters.
Oh, and $75K in student loan debt. And they live with their parents.
I R A Darth Aggie at March 19, 2015 7:07 AM
"Has it been truly and finally determined that "'racism' applies only to the Black African-Americans born and raised here in the good ole U.S.A.?"
Well, no. It also applies to Muslim terrorists and wife-beaters. However, it is true that the perpetration of racism is solely a function of the American white male, who, as everyone knows, is born with the burning desire to kill as many black people as possible. All other people live in harmony with all races, and war would never exist if it weren't for those darn white males.
Cousin Dave at March 19, 2015 7:26 AM
And Jerry has a great theory. Starbucks executives are probably patting themselves on the back right now for their genius move. Giving employees permission to lecture customers, in lieu of actual compensation! They get to don the cloak of Social Justice Warriors and still be greedy capitalists! What a country!
Of course, when sales start dropping off, that will be a complete mystery, no doubt requiring some kind of government subsidy to remedy.
Cousin Dave at March 19, 2015 7:30 AM
I don't patronize Starbucks, but any unnecessary chatter that slows down that line would piss me off.
Steamer at March 19, 2015 8:04 AM
I no longer drink coffee, but occasionally enjoy a Starbucks Green Tea frap.
I am considering wandering by this week to see if this idiocy has permeated 1200 miles into the Great American Desert, from their Corporate headquarters in Seattle.
Maybe a polite request to remake the drink in a clean cup that hasn't been scribbled on, would be the appropriate response?
Isab at March 19, 2015 8:06 AM
If a Starbucks barista can lecture me on race relations and equality, can I demand that Al Sharpton get me a cup of coffee?
Conan the Grammarian at March 19, 2015 8:13 AM
I have never been gladder that Starbucks is such a nasty cup of vile leftist mud that I couldn't finish my first (and only) cup. Now, I not only get to save my money by not buying their overpriced, over-hyped bilge-water, I also get to avoid their rote regurgitation of timeworn socialist bromides.
warhawke223 at March 19, 2015 8:46 AM
I am so tired of the subject of "racism". It seems to come up everywhere, even where there is none.
Like the "Boy Who Cried 'Wolf'", I tune out when the subject comes up.
Less talk about racism might be even more effective than more talk
And I certainly don't need more of that talk coming from a coffee barista.
Nick at March 19, 2015 8:48 AM
I wonder if the baristas are supposed to deliver their condescensions before or after the customer pays.
I wonder if Starbucks employees have thought about what this might do to their tips.
Actually, I wonder if most Starbucks employees aren't actually cringing at the idea of discussing race relations with their customers. Let's consider a few possibilities:
- Are Starbucks employees working from a common script? How does the company ensure its message is consistent? Does Starbucks really want to go down that road?
- A Starbucks employee is uncomfortable with engaging customers on race relations. What happens to him or her?
- One Starbucks employee embraces the idea enthusiastically, while the others in the shop don't. What happens if customers avoid the shop while the preacher is at the counter?
Oh, one more thing: How is what Starbucks is doing any different from evangelizing? At least S. Truett Cathy (as far as I know) never had his employees talk to customers about anything but food, and he's supposed to be some kind of villain.
Old RPM Daddy (OldRPMDaddy at GMail dot com) at March 19, 2015 10:39 AM
https://twitter.com/BlackGhettos/status/578021298087014400
When a @Starbucks barista lectures you about race, ask her about #Detroit Starbuck deserts. #RaceTogether #Hypocrisy
With a map of Detroit:
https://pbs.twimg.com/media/CAWLTruU0AABVOj.jpg
95% Black Areas of Detroit = 0 Starbucks
Gentrified Downtown = 5 Starbucks
96% White Gross Pointe = 2 Starbucks
#RaceTogether #Hypocrisy
jerry at March 19, 2015 11:24 AM
no rich white straight guy comes up with condescending shit like this.
Got to wonder if his wife lost her seat on the board of the Susan G, Koman foundation, and is looking for something to do with her time....
Isab at March 19, 2015 2:10 PM
For us "Cars and Coffee" guys this is easy. Reply for "I'm here to talk about race." = "NASCAR or Formula 1?". Reply for "Race together." = "Name the place and time, I'll be there."
Bob at March 19, 2015 3:00 PM
☑ Bob at March 19, 2015 3:00 PM
Wouldn't it be great if the whole thing was just a misunderstanding, and they were just trying to see how people felt about last weekend's Grand Prix of Australia? (Hamilton won, in a Merc, all to handily... There might not be enough to talk about this season.)
"Ooooo, I am sooooo embarrassed...!"
It would be typical for America to be that obsessed about race.
And for the rest of the world —shitfaced drunk on the pandering thunder of our media, rather than attentive to their own communities— to assume that we ought to be.
Remember this until the day you die: No one on the planet is better at racial, ethnic and sexual integration than the United States of America.
We're good with the disabled and the retarted, too.
Crid [CridComment at Gmail] at March 19, 2015 5:52 PM
I hope this thing backfires on the idiots at Starbucks big time.
The nerve that it would be okay to bring up a touchy subject such as race issues, or politics, or religion to a stranger who is simply trying to make a commercial transaction is something only a leftist would think is a great idea.
Of course, I suspect that a lot of leftists buy their overpriced coffee at Starbucks to look hip and cool so they might just think it is a grand idea.
Only once have I been to a Starbucks (getting in line to get a free ice coffee for a coworker who couldn't get away from her desk) and now I have a valid reason to never go there again.
And for some reason this kind of idiotic posturing by the self-righteous reminds me of another co-worker many years ago. She, too, used to get her morning cup of Joe (oops, it wasn't "Joe" it was Mochafrapchinolatteskinny or some such nonsense) at Starbucks because the free coffee at work was "poor quality."
But, then the funniest thing was she would pour her Starbucks coffee into her ceramic mug at work because it "was ecologically unsound to use those disposable cups" that her Starbucks coffee came in. WTF? When I pointed out to her that the "ecologically unsound" cup was already used and she wasn't doing anything to save the planet seemed to be beyond her grasp.
Charles at March 19, 2015 6:15 PM
When asked what she thought of Schultz's idea, the mermaid on the Starbucks cup said, "It may or may not turn out to be a good idea but I feel his intentions were honorable. What I would like to see is some some sea-sisters of other colors on the cups. I think people would enjoy that. But Howard never listens to me. Every time I try to talk to him it's always 'busy babe...get back to you' or 'gotta run...later, I promise'. And he never does. Sigh. Folks think I have it great because I get handled by more people in less than one second than Wilt Chamberlain did in his life but that's just surface stuff. Howard has my heart...but I don't have his."
JD at March 19, 2015 8:34 PM
"(Hamilton won, in a Merc, all to handily... There might not be enough to talk about this season.)"
And Hamilton's black! Talk about that, Starbucks executive weenies! Hamilton talks about race with his right foot.
P.S., Bob: One word: Indycars.
Cousin Dave at March 20, 2015 8:59 AM
But, then the funniest thing was she would pour her Starbucks coffee into her ceramic mug at work because it "was ecologically unsound to use those disposable cups" that her Starbucks coffee came in. WTF? When I pointed out to her that the "ecologically unsound" cup was already used and she wasn't doing anything to save the planet seemed to be beyond her grasp.
Posted by: Charles at March 19, 2015 6:15 PM
___________________________________
Sometimes I wonder why Starbucks and Dunkin Donuts don't try to get themselves some extra publicity by offering, say, a 5-cent discount for every drink purchase for those who buy Dunkin reusable cups with covers (they could come in different sizes). Or has that been tried already?
After all, I DO get a 5-cent discount at a certain health food co-op if I bring my own bag.
lenona at March 20, 2015 1:52 PM
Jerry, that map is ten kinds of awesome. Thanks!
Gog_Magog_Carpet_Reclaimers at March 20, 2015 4:47 PM
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