Racism Is Now A Business Model
Many businesses are seriously struggling now. Not the business of shaming white people and telling them how guilty they are of racism simply because they're white.
This is, plain and simple, racism. And it's profitable as hell.
Christopher Rufo writes at City Journal that profiteering race theorists have expanded their footprint to the federal bureaucracy:
Last month, a private diversity consultant, Howard Ross, conducted a training for federal financial agencies called "Difficult Conversations about Race in Troubling Times," which asked white employees at the Treasury Department, the Federal Reserve, the Federal Deposit Insurance Corporation, the Consumer Finance Protection Bureau, the National Credit Union Association, and the Officer of the Comptroller to pledge "allyship amid the George Floyd Tragedy."According to whistleblower documents, the training begins with the premise that "virtually all White people contribute to racism" and have internalized "fairly consistent narratives about race" that "don't support the dismantling of racist institutions." Therefore, the trainers argue, white federal employees must "struggle to own their racism" and "invest in race-based growth."
"White managers" are asked to create "safe spaces" where black employees can explain "what it means to be Black" and be "seen in their pain." White employees are instructed to "provide unconditional solidarity," remain silent, and "sit in the discomfort" of their own racism. If any conflicts arise, the trainers insist that whites "don't get to decide when someone is being too emotional, too rash, [or] too mean" and cannot protest if a person of color "responds to their oppression in a way [they] don't like."
Ross, who created the training, is a fixture in what can be called the "diversity-industrial complex." Based on a review of federal contract data, since 2006, he has billed the federal government more than $5 million for diversity trainings, seminars, and materials. His biggest year was 2011, when he billed the General Services Administration $3 million for "consulting services" and NASA $500,000 for "power and privilege sexual orientation workshops."
It's somewhat distasteful, though crucial, to disclose that Ross is white. He holds a bachelor's degree in history but has positioned himself as an expert in "neuro-cognitive and social science research," spending the past three decades selling "unconscious bias," "white privilege," and "white fragility." Ironically, though, Ross has used his own privilege to enrich himself at taxpayers' expense. In the language of his own discourse, he has monetized collective black pain to create individual white profit.
There's not business like "show white people they're haters" business.
And it's going on even in the Trump administration.
To what end? Rufo:
This is the ultimate vision of critical race theorists: the creation of a new, radical political consciousness. The benefit is two-fold: advance the cause of critical race theory and create lifetime employment for the consultant class. Ross and others will prosper.








If there is one phrase I hate, it is "Don't tone police me".
If someone is being an asshole I am ABSOLUTELY going to tell them and ask them to stop.
NicoleK at July 25, 2020 11:13 PM
On the plus side, it appears there's now a way for those with degrees in X Studies to get relevant to their major jobs post-graduation, which can even be lucrative!
Rational at July 25, 2020 11:42 PM
Did you just now become aware of this? Did you really think business people were confused about what happens in 'diversity' or 'sensitivity' training?
Why does every single business of moderate or greater size require these courses? Because the government requires them to. Everyone knows they are racist and sexist. Everyone knows they are completely ineffective. But if you get into a lawsuit and you don't have them the courts will punish you extra hard. If you are lucky they will just require you implement them but if you aren't lucky the courts may just liquidate your business. Given the choice between promoting discrimination and having you business destroyed people take the rational choice and promote discrimination.
Ben at July 26, 2020 7:28 AM
All the real discrimination blacks faced went away 50 years ago. It's time to repeal the civil rights laws so we can abandon this shakedown practice and get rid of the people who insist on doing it.
jdgalt at July 26, 2020 8:45 AM
Jesse Jackson hardest hit. They're encroaching his turf.
I R A Darth Aggie at July 26, 2020 8:47 AM
Like what Amazon did to Walmart, they've monetized his business model in a way he couldn't.
Conan the Grammarian at July 27, 2020 3:58 AM
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