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Guys: Find Out If The Kid Really Has Your Eyes

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Guys: Find Out If The Kid Really Has Your Eyes
Genetic testing comes to the drugstore. There are, of course, concerns that people won't use it right, but if a guy gets results that his DNA and the baby's don't match, he can always send out for a second opinion. Andrew Pollack writes for The New York Times that DNA tests can now be bought at Rite-Aid:

A company called Sorenson Genomics has started selling a paternity test kit through Rite Aid stores in California, Oregon and Washington. It appears to be the first time a DNA test is being sold through a major pharmacy chain.

The move into the pharmacy is another in the spread of genetic testing directly to consumers. Many genetic tests, for health and diet advice, ancestry and paternity, are already available directly to consumers through the Internet.

But Sorenson hopes the corner drugstore will appeal to different customers, including those who do not want to wait three or five days for a kit to arrive in the mail after ordering it over the Internet.

“There is a curiosity and a need to know that can be provided discreetly, conveniently and affordably at retail,” said Douglas R. Fogg, chief operating officer of Sorenson Genomics. The company’s slogan: “For questions only DNA can answer.”

The test, sold under the brand name Identigene, has a suggested list price of $29.99, though a reporter purchased one at a Rite Aid in Santa Monica, Calif., for $19.99. There is an additional laboratory fee of $119 to have the samples analyzed.

The spread of genetic testing directly to consumers has alarmed some doctors and genetic counselors, who said some tests were not valid or that consumers might not be able to understand the results without counseling.

Yes, it's got to be an emotional moment when a man finds out he really isn't into 20-some years of child support.