Chosen For Her Talent, Not Her Tan
The editor of Essence made the commendable decision to hire the best person for the job of fashion editor -- a person who happens to be white. Naturally, she's getting some flack for it, but kudos from WaPo fashion editor Robin Givhan and from me. Givhan wrote:
With its September issue, Essence marks its 40th anniversary by proudly reiterating its longstanding mission: The magazine "celebrates, empowers and inspires black women to be bold and beautiful," Editor Angela Burt-Murray writes in the opening pages. The issue follows with a report on the state of black women, an essay by first lady Michelle Obama and the introduction of a new fashion director.It's that last fact that has overshadowed everything else. Why? Because Ellianna Placas is white. She was a freelancer in the fashion department for six months before being hired to oversee the fashion message.
In some corners of the Internet, the reaction to her race was visceral and unforgiving -- outbursts sometimes untempered by thoughtful consideration. Some of the hurt arose from the harsh reality that there's a scarcity of women of color in top jobs anywhere in the fashion industry. Some saw the Essence position as the one guaranteed perch from which a black woman's fashion vision could shine.
Also mixed into the stew of emotion was the inference that a white woman couldn't fully comprehend a black woman's often-fraught relationship with her hair, body and sexuality -- as her feelings about her appearance sometimes carry the echoes of history and racism. And finally, there was the unspoken irritation that once again, in the beauty competition, white trumped black -- this time, on the home court.
On the other side of the debate, many saw the attacks on Placas's hiring as nothing more than reverse racism. If Vogue should be encouraged to diversify its top ranks, why shouldn't Essence? Why should whiteness be a disqualifying factor for a high-profile job at a magazine aimed at a black audience?
...n the face of weeks of frenzied vituperation on blogs -- and with only modest public support -- Burt-Murray briefly explained her decision in an essay on The Grio. (She declined to comment for this column, preferring to pass on a discussion of the magazine's anniversary if it included a conversation about Placas.) Essentially, Burt-Murray wrote, Placas was the best person for the job.
Which is why she's exactly right, even though she's white.
And from the comments, here's a silly one, reflective of the political correctization of everything:
moebius22 wrote: Maybe a White woman can succeed where Black women have failed to get Black women to stop straightening their hair, and stop using weave. Not only does it look bad, but it shows how far Black women still have to go in accepting their short kinky hair.
There's a notion that black women straighten their hair to be "more white," when maybe they just do it because they think straight hair is prettier. I straighten my hair -- pull it back in a low ponytail so it will dry straight. And believe me, and look at my picture if you don't, it isn't because I'm trying to look "more white."
Here's another one:
Martinique315 wrote: Miss Givhan's article went astray in the 14th paragraph and from there it went even further down hill. I blogged about this (http://mediastrut.com/2010/08/02/essence-mag-mistake/) and essentially pointed out that sometimes a white person is the best person for a job simply because so many black candidates have been eliminated/cut out of the industry before they even get enough experience to apply for a fashion director position.
And then there's Vogue's André Leon Talley, the grandson of a sharecropper and the son of a cab driver, who grew up poor in the south, with his grandma working as a cleaning lady.
There may be plenty of discrimination in the fashion industry, but I'd bet it isn't just against blacks, but against anybody who didn't go to the right school and whose mommy and daddy don't know the right people. Do you correct discrimination by keeping a certain kind of people out -- whether they're white or black? I don't think so.







The black hair thing seems really complicated. In order to "look professional" they have to spend hundreds of dollars every month. This from a demographic that statistically has a lower income. Whereas I can just hop out of my shower and if I'm having a bad hair day I twist it into a bun and voila, takes about five minutes and an initial $10 investment in pins. I do think that's unfair, and would like to see that change.
Of course there will always be people who want to spend hundreds in the salon, but it should be a fun luxury, not a requirement.
NicoleK at August 21, 2010 2:26 AM
There are a number of necessities that I've realized aren't necessities vis a vis the downturn in newspapers as of late. I'm working very hard to be more clever about earning a living writing, including working day and night on a book that I can do fast(er) before I do the big, research intensive book I wanted to do next. I'm almost done writing the proposal, and I'm testing titles out now. I have downgraded my spending in every area of my life, from TV to hair care products. Pantene, in giant bottles at Costco, is my shampoo/conditioner of choice as of late, much as I'd love to use Leonor Greyl's Creme Moelle de Bambou!
Amy Alkon at August 21, 2010 7:17 AM
What the hell is "reverse racism"?
ISTM that the implication is that only whites practice racism and if a white person is ever discriminated against, we have to call it something else.
Racism is racism.
Steamer at August 21, 2010 7:29 AM
Amy Alkon
https://www.advicegoddess.com/archives/2010/08/chosen-for-her.html#comment-1745065">comment from SteamerAbsolutely right.
Amy Alkon
at August 21, 2010 7:35 AM
Essence certainly has the prerogative to hire whoever they want for whatever reasons they want, but this seems like a poorly thought-out decision. A magazine's fashion editor isn't just responsible for doing their job-they're also acting as the face of the magazine. Selecting someone who doesn't look like 99% of your readers doesn't really make sense. That's why we don't see 250 pound fashion editors at Cosmo or Vogue, even if a 250 pound woman happens to be the most qualified, competent, and experienced candidate.
And yes, the implication of a white woman being selected is that there were no qualified black candidates for the position. That's not going to go over well with Essence's readers, and I wouldn't be surprised if they lose subscription and sales from this decision.
Shannon at August 21, 2010 8:08 AM
Amy Alkon
https://www.advicegoddess.com/archives/2010/08/chosen-for-her.html#comment-1745073">comment from ShannonA magazine's fashion editor isn't just responsible for doing their job-they're also acting as the face of the magazine.
Is Vogue's André Leon Talley the spitting image of all of their readers, do you think?
http://www.artinstitutes.edu/philadelphia/images/newsandevents/news/AndreLeonTalley.jpg
And I just had the pleasure of doing a panel on writing with Ky Henderson, of modernman.com, formerly an editor at Cosmopolitan Magazine. Apparently, editing a magazine for women can be done if you don't actually have a vagina of your own.
Amy Alkon
at August 21, 2010 8:11 AM
Which of the four dudes is him?
NicoleK at August 21, 2010 8:13 AM
Amy Alkon
https://www.advicegoddess.com/archives/2010/08/chosen-for-her.html#comment-1745078">comment from NicoleKWhich of the four dudes is him?
Sorry, dim me! He's the imposing guy in front.
More of him here: http://bit.ly/a7M9fM
Amy Alkon
at August 21, 2010 8:27 AM
Very unexpected indeed.
But do Cosmo and Vogue have a political slant? I am not familiar with Essence but it seems that these race-specific magazines often do.
NicoleK at August 21, 2010 9:46 AM
This is a magazine about black women. They will thus have more credibility among their target audience if they hired a black fashion editor. Likewise, if somebody dared to put out a magazine geared toward white women, I would fully expect them to hire a white fashion editor, right before angry activists burned their offices down.
mpetrie98 at August 21, 2010 10:12 AM
I 2nd Steamer's comment. I NEVER use the term "reverse racism" because it lets the bigot in question off the hook somewhat.
The turning point for me on this front occurred about 20 years ago when a childhood friend of mine, a fellow of Chinese-Canadian ancestry said to me with absolute sincerity: "But Rob, I can't be a racist because I'm not white."
I've long since wanted to see a large poll asking this question: "Can a person be a racist if they're not white?" Of the non-white poll recipients, I wonder how high a percentage would answer 'No'?!?
Robert W. (Vancouver) at August 21, 2010 10:21 AM
Robert W,
All races, whether they be white, black, brown or whatever are part of the same human species. We all share the same traits hardwired into the human genome. One of the behaviors built into human genes is our need to belong to a group of individuals most similar to us, which makes us social animals. This manifests itself in our need to group ourselves in terms of blood relations, sports team affiliation, tribes, communities, nations. Racism is essentially an outward manifestation of our human tendency to regard outsiders to the group, in this case skin color or culture, with hostility (which makes it an undesireable behavior). I have lived in other countries and have seen black Africans regard whites as inferior, Southeast Asians view Indians living in their countries with hostility and Koreans view foreigners (whites, Filipinos, Vietnamese) living in South Korea as people to be avoided. Your Chinese-Canadian friend is full of shit when he says that he can't be racist because he's not white. I should know because I'm part Chinese and have relatives on my Chinese side who absolutely don't want their children to marry anyone who is not of Chinese descent.
Tony at August 21, 2010 11:17 AM
A woman I know is married to a Japanese man. He is from the northern part of Japan, which is why it was apparently okay for him to marry a foreigner, because he can only rise so high in Japan anyway.
Hey, that's what they told me. Caste systems are everywhere.
Pricklypear at August 21, 2010 1:38 PM
I would have started out my explination saying that dozens of black applicants had to be passed over in order to fill the race quotas set by the government in order to promote diversity.
Then, days later, after a whole buch of people said and wrote things that could be thrown back in their faces for years to come would I have gone with the real explination
lujlp at August 21, 2010 5:42 PM
I actually more annoyed the hired AN AUSTRALIAN come on you could not find an American to do the job, Tsk Tsk Tsk.
John Paulson at August 21, 2010 10:16 PM
While I don't necessarily have a problem with Essence hiring a white woman as their fashion director, what this has brought to light more than anything is that there are not a lot of blacks in publishing at all. In 1988 Folio had an article about how Blacks are discouraged by the publishing industry’s “laissez-faire attitude toward recruitment" and that has not changed much in 22 years!
Andre (who I love) is the exception, not the rule. If you look at the background of editors, about half of them did go to the right schools and know the right people but the other half grew up in small town America with no connections at all. They moved to NY with a dream and for the most part, their white skin...
The fact that in Zandile's article for nymag.com, she counted fourteen black fashion editors only four- five of which are with one of the major publishing houses is ultimately the problem. To think that their is no racism in the fashion industry or publishing is very ignorant on your part Amy. Open your eyes and do your research before you speak because it makes you look quite stupid.
http://nymag.com/daily/fashion/2010/08/the_essence_controversy.html
Desiree at August 22, 2010 11:15 AM
Amy Alkon
https://www.advicegoddess.com/archives/2010/08/chosen-for-her.html#comment-1745445">comment from DesireeThe fact that in Zandile's article for nymag.com, she counted fourteen black fashion editors only four- five of which are with one of the major publishing houses is ultimately the problem. To think that their is no racism in the fashion industry or publishing is very ignorant on your part Amy.
Sorry, was that you crawling around in my brain this morning? I thought my neocortex had fleas again.
I don't say there's no racism (I'm not in the fashion industry and rarely write for magazines). What I say is that you don't solve racism with racism.
PS I didn't go to "the right schools" or have the right parents (Parents who went to Dartmouth with people who did the hiring at the big New York ad agency I worked at). I sent countless letters and never got a response, so I tried to sneak in, got caught, stood outside, waited for somebody important looking to walk out, gave him my resume, which was very funny and creative, and got an interview, showed them my student film, and got hired.
Amy Alkon
at August 22, 2010 12:31 PM
Oh, the irony in promoting vapidity; maybe instead of inspiring black women to be 'bold and beautiful' it should inspire them to be hardworking, motivated, ambitious and to educate themselves.
"In 1988 Folio had an article about how Blacks are discouraged by the publishing industry’s “laissez-faire attitude toward recruitment" and that has not changed much in 22 years!"
Meaning, I suspect, that blacks are discouraged by the industry's attitude of hiring the best people for the job.
Lobster at August 22, 2010 4:46 PM
"In order to "look professional" they have to spend hundreds of dollars every month."
Fashion is supposed to cost money; if it didn't, there would firstly be little profit to be made by the punters of fashion, and secondly it could not be used to flaunt financial status by those who can afford it. Most people who become well-recognized in any industry though do so ultimately through hard work, education etc. ... i.e. by getting their work noticed, not by buying a look.
Lobster at August 22, 2010 4:54 PM
"I should know because I'm part Chinese and have relatives on my Chinese side who absolutely don't want their children to marry anyone who is not of Chinese descent"
I (white) was in a relationship with a Chinese woman, and indeed I brought great shame on their entire family in the eyes of the community simply for being white (in spite of being educated and successful - that meant nothing). It was a huge problem, and placed a lot of strain on the relationship.
The whole 'only whites can be racist' thing is just another part of the whole anti-white racist culture we've been swept along in.
Lobster at August 22, 2010 5:01 PM
Amy Alkon
https://www.advicegoddess.com/archives/2010/08/chosen-for-her.html#comment-1745536">comment from Lobster"In order to "look professional" they have to spend hundreds of dollars every month." Fashion is supposed to cost money;
Yes, but it doesn't have to. Not long ago, I got complimented on my jacket by a fashion designer I met at a chi-chi opening Sergeant Heather took me to. It was a vintage ladies' wool blazer, form-fitting, probably from the 40s, that I found at Ardvark in Venice. It was $10 and missing a bunch of buttons. I spent another $5 on buttons, so that was a $15 jacket.
Naida Begeta, the amazingly talented young fashion designer whose clothes I will buy when it's fiscally prudent for me to shop again, also complimented me on the outfit I wore to her party last month. I wore what I wear almost every day -- an evening dress skirt Gregg bought me to wear to his reunion last year ($59, discounted at Loehmann's), a short leather jacket I got for $19 on eBay, one of the black cotton shirts I got (2 for $6) at Fashion Express on Overland and Venice, and huge "gemstone" earrings (about $15 in the drugstore in France).
Oh, and P.S. I didn't just wear this to the party. It's what I wear to run errands, sit in a cafe and write, and live my life every day. In fact, I'm wearing it now, with a sleevless top I bought for 9 eu (about $10) in a booth at the Dupleix farmer's market in Paris, and earrings I also bought in Paris, at H&M, for $2.99 (they give the US prices on the label there), and then used my needlenose pliers to fix so they wouldn't look el-cheapo.
Sergeant Heather, by the way, wears Manolo Blahnik pumps she got at Goodwill for 50 cents. We met at the designer resale store where I shop the 75 percent off rack, and where I overheard her talking about cop stuff and asked her to join a friend and me for a drink.
Amy Alkon
at August 22, 2010 5:49 PM
Where more and more women (and men) in the US identify themselves as biracial (and I wish Obama and Halle Berry would do the same), I don't see Essence's choice as such a whopping pie in the face for African-American fashion editors or readers,. The EIC made the best decision for the bottom line--why look around when you've got an inhouse person who knows the book?
And the "face" of Essence is the EIC. Just like Anna Wintour is Vogue.
KateC at August 23, 2010 9:04 AM
This is a magazine about black women. They will thus have more credibility among their target audience if they hired a black fashion editor.
There's a certain practical truth there.
But, on the other hand, I'm absolutely for things that destroy identity politics.
And if this forces anyone to realize that "black woman" isn't some mystically special Identity that Nobody Else Can Possibly Understand Because It's So Special... good.
(I mean, sure, I'm a nominally white male, so I "can't ever understand". But I also have plenty of other "minority" statuses, like everyone else, so I guess I can...)
(I also agree that the Fashion Editor isn't the face of a magazine. It's been a while [since I got my art degree] since I looked at a fashion magazine, but I don't recall them having any face at all, let alone the Fashion Editor being that face.)
Sigivald at August 23, 2010 4:18 PM
Three things I'd like to point out:
1. In order to be a racist, one has to be in a position to wield power. Using the term reverse-racism implies the a person/group being "reverse racist" is not in a position to wield power. In other words, if all black magazines decided not to hire white people, it wouldn't affect white people much, but if all non-black magazines with primarily white readership/employees decided not to hire black people, the shut our would be devastating to black magazine employees/freelancers, financially and otherwise.
2. Ideals of beauty are subjective, learned, & easily influenced. The notion that someone changes their appearance because one way is simply prettier, "it just is," -is ridiculous. There are reasons why straight hair looks prettier to most of us than curly or kinky hair does. We're socialized to believe it's prettier.
3. Straightening your hair for free at home by putting it in a ponytail cannot be compared to black women spending hundreds/thousands monthly in salons to straighten their hair with chemicals, as though these are the same actions, done for the same reasons, with the same result.
For the record, I'm not saying you can't talk about black hair, and I can tell your intentions are pure. There are just differences between black and white people's hair and what we do with it.
I actually wrote a little about that in my advice to a woman on my blog who claims to be "a white woman with black hair." (If you're curious, this is the post: http://melsense.com/2010/09/23/the-erector-set/ )
MelSense Advice at October 9, 2010 3:56 PM
Amy Alkon
https://www.advicegoddess.com/archives/2010/08/chosen-for-her.html#comment-1764277">comment from MelSense AdviceJust about everything you say in your post is wrong. I have to run out, so I'll just take one:
2. Ideals of beauty are subjective, learned, & easily influenced.
Ideals of beauty are remarkably same across cultures. Men, for example, prefer a woman with an hourglass figure -- which is a figure a woman that indicates that she's fertile.
Men like youth and neotenous features -- girlishly large eyes, etc.
Women, across cultures, want men who are taller than they are, but care less about looks than whether a man is a provider, but he should be tall.
There's much more, but I'm on the clock, so look it the hell up for yourself. It's everywhere.
I'm always just so amazed when people are so utterly confident pulling claims totally out of their ass, without the slightest concern that there would be evidence supporting them. There are myriad studies showing that beauty preferences are evolved adaptations, culturally invariant, and not caused by the media.
I just wrote a magazine article about this -- dumb, non-evidence-based ideas people cling to about beauty -- it'll be out in November, I think. I'll blog it then.
In the meantime, go educate yourself on what the evidence says for just about $12 here: The Evolution Of Desire - Revised Edition 4.
Oh, and as long as I'm here:
Racism is the belief in the superiority of a certain race over another, and I despise it and also racial preferencing of any kind. I have a number of black friends who are all quite smart and talented and capable. Why would any of them need anyone's handout?
Those who do need help are those who lack money, not who have lots of melanin in their skin. Yes, we should help children who lack financial means to get ahead -- even if they're white boys.
Amy Alkon
at October 9, 2010 4:32 PM
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