How To Make Your Customers Hate You, By GoDaddy
Trying to manipulate your customers into action is not a way to keep doing business with them.
Why do so few companies these days seem to understand this?
So many seem to think they're cleverly jolting you into action -- instead of doing what they're doing, jolting you into hating them.
Today is my deadline day and I woke up just after 5 am to write, but instead got worried by this manipulative crap included in an email GoDaddy sent me asking me to "verify" my email address.
"If you don't take care of it in a timely manner we'll be required to put any hosted content on hold."
Now I know, intellectually, that they probably can't and won't do this, and that a real issue with a deadline would come with that deadline in the email, but I knew I couldn't keep my mind focused on my writing if I didn't deal with this, so I did.
Oh, just click on the link in the email the guy on the phone told me (after I waited four minutes for somebody to come on the line).
I don't click links in email because I'm not a moron. I instead had to reset my password, blah, blah, blah.
But it turned out clicking the link was the only way to deal with this. Wasn't in my "messages" on the site. Since I had one of their employees on the line telling me it was a valid email, I did click it.
But I hate them for this and would like to switch every product I have with them.








Banks and similar institutions frequently warn their customers not to click on links in e-mails claiming to be from those organizations, as those are common means of fraud, identity theft, and the like. Why GoDaddy would choose to take this path is a mystery.
Old RPM Daddy (OldRPMDaddy at GMail dot com) at March 11, 2014 8:01 AM
It's actually not Godaddy's choice. It is a new requirement on all registrars imposed by ICANN. All registrars are required to do this now.
Snoopy at March 11, 2014 8:46 AM
Here's an article on it:
http://www.theverge.com/2013/6/29/4478172/icann-to-require-verified-email-phone-number-for-domain-registration
Looks like they are required to suspend your website if you don't comply.
Snoopy at March 11, 2014 8:51 AM
Amy Alkon
https://www.advicegoddess.com/archives/2014/03/manipulative-bu.html#comment-4360917">comment from SnoopyWhat they could do is tell me WHEN I have till to let them know about my email address. It was shitty and manipulative to tell me that my site could be shut down at some untold date. Is it tomorrow? I'll get right on it. Is it in three months from now? Well, then I think I'd wait till after I make my deadline.
Amy Alkon
at March 11, 2014 9:46 AM
Not to sound like a corporate shill, but I love GoDaddy's support/customer service. First, they encourage you to call - some places try to ram you through online/"open a ticket" type stuff. Second, they'll walk you through any problems, and they're pretty darned good with that.
But the biggie was when I was on there a while ago and the guy called up my account and noticed that I had some redundancies (i.e. paying for an email product when I got free email with a different product). So we went through everything and he saved me some not-insignificant money. This was all proactive on his part. (And it happened another time when a different rep moved everything to matching billing cycles - it was a wash in the money department, but it saved me headaches with renewal notices, etc. Again, this was a "let's take a look at your account and not try to upseel, but to save you money" conversation.)
AB at March 11, 2014 11:20 AM
GoDaddy has always been a bunch of douchebags.
(Snoopy is right, however, that the basic idea is not GoDaddy's fault.
Their fault is how they managed the notification and the like.)
Sigivald at March 11, 2014 12:16 PM
GoDaddy is on my permanent shit list. There tech side screwed my last company from contacting their mortgage brokers for several months.
My company would send out weekly rate sheets to newspapers, mortgage brokers, and the like once a week. We had an unsubscribe link at the bottom of the e-mail. Well apparently enough of the idiot subscribers (more than two) marked it "spam" instead of using the unsubscribe link. Or going to the website and getting off the list.
Because two, or more, different companies did this GoDaddy marked all of our company's e-mail as spam. So we couldn't e-mail mortgage closing packages to any company that had a domain hosted with them. That was about 75 different companies.
And to add insult to injury -- GoDaddy was asking us to identify what e-mail caused us to get put in the spam list. How would we know? We didn't get an e-mail back. With that kind of logic we (the whole IT group) said screw them.
We finally got off the list but none of us trusted them after that.
Jim P. at March 11, 2014 1:16 PM
I've had that happen with Constant Contact - and at a brutal time. All of those companies (including GoDaddy) are fanatic about triggering any type of spam filter. If they suddenly get blacklisted by a gmail or yahoo, it could tank their company. So they set up rules that even catch "good guy" emailers.
AB at March 11, 2014 4:52 PM
I left GoDaddy when they supported SOPA a while back, and now this confirms just another bad practice. It does not seem like any of this is pressing, and having users click a link to verify email when they themselves didn't subscribe to anything is not good. I can only imagine the copycat spam that will follow this. And, it's not clear from the article linked that this is for current hosts, just for future ones. Bad implementation of a policy that isn't yet supposed to take effect.
the other Patrick at March 11, 2014 9:36 PM
"But I hate them for this and would like to switch every product I have with them."
Ms. Alkon:
I have not used this service, and I am not a shill for them, but have you looked at Hover?
https://www.hover.com/transfer_in
They advertise on many of the podcasts I listen to. The podcasters who have used their service seem very satisfied with it, especially the domain transfer portion.
Dwight Brown at March 12, 2014 11:25 AM
Amy Alkon
https://www.advicegoddess.com/archives/2014/03/manipulative-bu.html#comment-4367138">comment from Dwight BrownI don't like being frightened or threatened. It's not an ethical form of contact or persuasion.
Amy Alkon
at March 12, 2014 11:56 AM
I manage multiple web sites for clients. My hosting company (Bluehost) analysed the volume of files I had online in the middle of the night. Sometime shortly after that they suspended the account. Then they sent me an email notification. I woke to phone calls from clients whose web sites and email no longer worked.
I couldn't login to cleanup the account because it was on hold.
That episode and the annual multi-day outages has me looking for another hosting company.
EarlW at March 12, 2014 5:35 PM
Amy Alkon
https://www.advicegoddess.com/archives/2014/03/manipulative-bu.html#comment-4368456">comment from EarlWI have Nexcess.net. They are awesome. They're in Michigan and all speak English, and if you have a problem, you just email them and they go fix it. Pronto, too. Gregg found them after I was in tears all the time from 1and1.
Amy Alkon
at March 12, 2014 6:42 PM
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