The New Moneymaking Crop For Farmers Is YouTube Videos
Hard as it is for those of us who worked hard to become accomplished at something -- in my case, writing -- that no longer really pays, it's fascinating to see the ways how people earn are changing.
At Bloomberg, Denitsa Tsekova reports that farmers are now earning more from their YouTube videos than their crops:
It's a sign of the times when farmers make more money advocating for the industry on social media than actually farming.Zach Johnson, who grows corn and soybeans in Minnesota, is known in YouTube circles as MN Millennial Farmer. It's a role, he says, that's provided him and his wife, Becky, about five times more in earnings than he can make on the family farm in the last year.
Johnson, 34, became a video blogger three years ago to advocate for growers and the technology they use. Now, he and Becky have about 300,000 subscribers and 50 million views under their belts. Their experience reflects both the depressed state of the rural economy and growing consumer interest in how food is produced.
"Yes, we use GMOs, we use pesticides, drain tiles and irrigation and there are real reasons why we use those things," Johnson said in an interview. He describes his role as bringing balance to a discussion often dominated by critics of modern farming practices.
How are other people and businesses retooling to make money?








I had to quit corporate life because of health reasons, fortunately my husband works but I’ve managed to make money petsitting/dog walking/boarding dogs at my home.
There is also bulk trash day every other week in my town. People put out furniture they don’t want. Lots of Mid-Century pieces. I fix, stain or paint them. Either refinish in their original glory or upcycle them. Wish I had a way of attaching pictures here but anyway. It’s fun - and gives me something to do when my daughter is in school. Pays for groceries. Not a livable wage but definitely helps out.
My husband does consulting on the side too.
Amy, ever think of becoming a certified keto coach? Maria
Emmerich provides training on it (mariamindbodyheath.com) Not that you need the training. She Provides classes online to become a keto coach and actually can coach her clients all over the country via FaceTime or Skype.
Feebie at July 29, 2019 7:10 AM
https://keto-adapted.com/keto-coach/
Feebie at July 29, 2019 7:14 AM
The funny thing is that this i the kind of niche entertainment you'd find in the wee hours of the night in cable/public/BBC TV during the 80s before infomercial programming ate that time slot.
The same can be said about YouTube's Fishing and the Urban Forager shows, the former you'll see plenty on ESPN before the Mouse gobbled it up, and the latter on the BBC and the Discovery's travel channel before it was fine-tuned to the soccer mom audience.
Sixclaws at July 29, 2019 10:05 AM
farmers are now earning more from their YouTube videos than their crops
The linked article gives three examples of this, and I should think it wouldn't take much more than those to saturate the market for farming videos. Correct me if I'm wrong, but I think the vast majority of farmers are stuck with selling their crops for their livelihood, just like always.
Rex Little at July 29, 2019 4:36 PM
Here in the Garden State (AKA New Jersey) many farms are surviving by becoming tourist farms.
That is they allow for some pick your own produce, have hay rides and corn mazes in the fall; basically anything to attract folks to come out from the city to spend a day "in the country."
It is one way that they have been able to remain farms.
charles at July 29, 2019 5:31 PM
From what I understand Rex the vast majority of 'farmers' don't make a profit selling their crops. A lot of them are in it for fun. A number are using the designation to reduce their taxes. I have the vague recollection (i.e. don't fully trust me) 10% of farmers by population produce 70% of the food. Those guys are making money selling their crops and have very well managed businesses. If you flip the analysis and sort things by acres you find those 10% own most of the land.
Ben at July 29, 2019 8:01 PM
Ben - it's like the clothing market. Several large vertically integrated suppliers provide most of the mass market product, with a long tail of smaller providers and unique boutique offerings.
So grain and the poultry at big-box stores are large-scale factory farmed. But there is still a market for free range meats and smaller community farming. The smarter little guys are cutting out the middleman and providing finished products and branded experiences - and playing on peoples' desire to know where their food is coming from.
Ben David at July 30, 2019 2:42 AM
"From what I understand Rex the vast majority of 'farmers' don't make a profit selling their crops."
I knew an older man back in the '80s (he's since passed on) who was an executive at an aerospace company, who had started a hobby farm. He called himself an "agriculturist". I asked him once what he meant by that. He told me: "There are farmers and then there are agriculturists. A farmer makes his money on the farm and spends it in town. An agriculturist makes his money in town and spends it on the farm."
Cousin Dave at July 30, 2019 7:02 AM
Windmills. I don't know how much money landowners make off of them, though. We drove from Blanco to Rockport and back last week, and there are fields and fields of sorghum and cotton, with towering windmills dotted thoughout, starting South of Three Rivers.
ahw at July 30, 2019 8:13 AM
You forget taxes and fun Ben David. I know a guy who raises mini cattle. Why? If you have three cows on your property it counts as a ranch getting you substantial tax benefits. Mini cattle require much less upkeep than full sized ones. These cows will never be slaughtered. They will live out their lives providing tax benefits instead of meat. What do the companies that buy these cows actually do for a living? Some are oil companies and others are warehouses. Those are only the ones I personally know of. Pretty much any place with a lot of land can benefit from this tax classification. Cousin Dave already covered the 'agriculturalist' side of things.
There are lots of numbers and statistics out there. It is important to know how those numbers were collected and what they really represent.
Ben at July 30, 2019 8:14 AM
We're getting into nit-picky semantics, but I took "earning more" to mean taking in more, regardless of whether the end result is a net profit. I'd be very surprised if more than a handful of farmers take in more from videos than from selling crops, however paltry their crop sales are.
If you want to be really pedantic, the phrase "farmers are now earning more. . ." refers to all farmers taken together, since there's no qualifier (like "some" or "a few") in front of "farmers".
Rex Little at July 30, 2019 8:47 AM
Something to add, the ones with a decent YouTube viewership also sell farming accessories. Be it simple gardening tools or raised bed containers.
Sixclaws at July 30, 2019 11:13 AM
"mini cattle."
Ah. So that's where sliders come from.
Gog_Magog_Carpet_Reclaimers at July 30, 2019 4:21 PM
My mini cattle friend was an english major (or so I recall). He spent most of his life cleaning up technical manuals in the oil and gas industry. When he retired he opened up this ranch. I don't know how truly profitable it is. I've found many people are happy losing their money slower than expected. The idea of turning a profit just isn't something they consider plausible.
https://rurallivingtoday.com/livestock/miniature-cattle-breeds-small-farm/
Goat are also becoming popular tax dodge ranch animals. Which is why midtown Houston had around 100 goats wandering on the highway a few years back. They escaped from a 'ranch' that mostly distributed frozen food. Stouffer's and such as I recall.
Ben at July 30, 2019 6:47 PM
In some parts of Texas you can get the ag exemption for beekeeping if you have 5-plus acres. It has to be AT LEAST 5 acres, though- 4.98 won't cut it. (I know because I tried.) We keep a few goats for fun; they are much hardier and lower maintenance than cattle. Everyone I know who has a significant amount of unrestricted land keeps cattle on your land. If you don't own your own herd, you let someone else lease lease your land to run their own cattle so you can claim the ag exemption.
In the Hill Country you'll see a lot of very nice gated acreage communities that have wildlife exemptions because they have game fencing and have herds of interesting game like oxryx, axis, elk, blackbuck, etc.
ahw at July 31, 2019 7:55 AM
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