How TV For Kids Has Changed
Jonathan V. Last writes for the WSJ that the men on kids shows tend to be either aged, and thus harmless, or young and effete:
And this isn't to say that the guys on kids' shows should walk and talk like Charles Bronson. But it wouldn't hurt if, every once in a while, there was a character as traditionally masculine as, say, Gen. David Petraeus. Or to lower the bar even further, if there were male figures who resemble run-of-the-mill young fathers: a 32-year-old who looks butch enough to hold down a job, enjoy baseball and occasionally change the oil in his sensible family sedan."Bob the Builder" isn't a real man either, though I mean this in the literal, not the pejorative, sense. But that doesn't matter, because he teaches kids a different set of values. A stop-motion animated import from British television, Bob is a construction worker who teams up with various anthropomorphic vehicles--a dump truck named "Muck," a concrete mixer named "Dizzy"--to solve problems and build things.
For the most part, "Bob the Builder" is about normal kids' stuff: teamwork, conflict resolution, taking turns and the like. The show isn't overtly political--Bob's catchphrase, "Yes we can!" predates the Obama campaign. Instead, it peddles a slightly hectoring brand of environmentalism. Ever since Bob discovered his inner environmental conscience, he's been teaching kids about believing in recycling and being kind to Mother Gaia. "Reduce, Reuse, Recycle" has become another one of the show's catchphrases. That's fine so far as it goes--aside from those evil Republicans, who doesn't love the planet?
But it's a little rich having Bob indoctrinate children about "Reduce, Reuse, Recycle" while simultaneously prompting these children to beg their parents for plastic Bob the Builder trucks, and latex Bob the Builder balls, and plush Bob the Builder dolls. All of which are manufactured in far-away lands and shipped to our fair shores by the carbon-gobbling container-shipful. Bob the Builder is like one of those evangelists who lectures on the virtues of living green before hopping onto a private jet and flying back to his mansion in Nashville.







Oh, and he forgot to mention that men on most kids or "family" shows are presented as hapless oafs (at best) or clueless dorks (at worst).
To be fair, I can remember that Captain Kangaroo, to my mind at the time (early 60s), seemed almost grandfatherly. Mr. Rogers wasn't exactly Clint Eastwood, either. I don't really remember much about kids shows from back then, but of course, there really *weren't* many options in the days before cable.
Tom Accuosti at April 25, 2010 8:12 AM
Well an example is the original Electric Company to the New Electric Company (http://www.pbs.org/aboutpbs/news/20090801_pbskidselectriccompany.html)
I've seen both. The new one just sucks.
Jim P. at April 25, 2010 8:21 AM
But having a traditional masculine man wouldn't fit in with today's PC narrative. So it won't happen.
Robert W. (Vancouver) at April 25, 2010 9:28 AM
There's always this boxed set of every Western my brother and I grew up on and more than one I've never heard of.
Omnibus Driver at April 25, 2010 10:58 AM
Masculine characters in entertainment are a fine thing.
But the best role model for boys will always be a masculine father to show them the way.
Robert at April 25, 2010 11:47 AM
Do they not have guys on Sesame Street anymore? Given that inner city boys were their major target...
NicoleK at April 25, 2010 2:33 PM
How much of a change is this? I don't remember any of the men being masculine on the shows that I saw growing up. Mr Rogers? nope. A local blatant rip-off of Captain Kangaroo? nope. another local guy whose character was a pirate or ship's captain (I don't remember that well)...no..he never even raised his voice...now that I think of it, his character kind of reminds me of the painter Bob Ross. And here we have a happy little...
The Former Banker at April 25, 2010 2:56 PM
For about twenty-five years there, I had this life where I was working profitably in TV but never-ever had to watch commercials. That came to an end at the beginning of this year.
And I'm amazed, amazed, amazed how many mother-&-child commercial narratives have no masculine presence at all. Supermom of-a-3-year-old apparently has the income to pay for that nice house that's momentarily burdened with a need for pudding or cereal or cough suppressant or whatever. There's not even a jack in the corner to suggest that Dad's at work: No dad.
Twenty years ago I saw a commercial where a teenage mother –beautiful and literate-looking but dressed in comically casual sportswear– was playing with her child in a living room with Early American furniture. It seemed appalling to think they were making a market out of girls who got pregnant in high school and are counting on Mom & Dad to carry the load for another generation.
Crid [CridComment at gmail] at April 25, 2010 6:49 PM
Jacket, not jack. I mean, if he's a tire-changin' man.
> men on most kids or "family" shows are
> presented as hapless oafs
Bill Cosby had a FREAKISHLY successful sitcom in the 80's, and never hid what he considered to be an important component its success: The kids didn't mock the dad. They had banter, but no one was belittled. After a few years, a competing network decided it was all just about black people and composed a show around Flip Wilson, a similarly-popular TV comedian. But it tanked, because the writers went for the fast but bitter fruit: sarcasm and deprecation.
> But the best role model for boys will always
> be a masculine father
Fathers aren't role models. Don't let bad language and transitory pop jargon goof up your insight.
Crid [CridComment at gmail] at April 25, 2010 8:52 PM
Crid said: "Fathers aren't role models."
Um, why not?
I have to say, I don't understand why the women who decide to become single mothers even before they get pregnant don't seem to grasp that by doing so, they're implying that
1) fathers are no more important to kids' psychological well-being than siblings are
2) that unpaid childrearing should still be firmly considered women's work
3) that fathers shouldn't have to rear their children or support them if they don't want to.
BTW, I don't know what, if any, statistical differences there are regarding children of divorce (when the father doesn't TRY to see his kids very often) and children who never had fathers or stepfathers - sometimes due to being adopted by single women.
lenona at April 26, 2010 10:39 AM
I loved the Cosby Show. Family Ties, too. They don't make many fun, nice sitcoms anymore.Now it's all about being obnoxious.
NicoleK at April 26, 2010 3:03 PM
"And I'm amazed, amazed, amazed how many mother-&-child commercial narratives have no masculine presence at all"
At least we're done with the Summer's Eve mother daughter narrative.
With the advent of DVD, bluray, and DVR, we now have free-will. Parents can either estrogenize their boys by showing them the hungry hungry caterpillar or order actual Catepillar videos
smurfy at April 26, 2010 3:51 PM
> Um, why not?
Because "role model" is simplistic, reductionist jargon for one of the most profound bonds most human beings will ever experience. Role models are a management problem. Fathers and their children are not.
> At least we're done with the Summer's Eve
> mother daughter narrative.
Point taken. There are probably ten thousand little bullshit sayings and tag lines rattling around from the advertising of my youth, neuron-choking stupidities doing untold damage to our consciousness... But just now I can't think of any from the last ten years or so, other than Apple's reprehensible "think different."
Apple's been doing a lot of reprehensible things lately. Let's not forget what happened to the last guy to lose an iphone.
Crid [CridComment at gmail] at April 26, 2010 11:50 PM
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