"What Does This City Know About Luxury?"
That's the question Eminem asks in the Chrysler/Detroit commercial that ran during the Superbowl.
The answer to his question: Certain people know lots about luxury -- the auto executives and union bigwigs who ran Detroit into the ground, and boats and cars and fancy houses in Bloomfield Hills and Grosse Pointe out of the deal...and then got their companies taxpayer welfare from the rest of us.
As a few people I follow on Twitter observed, the government pay-daddy is noted right there in the spot: "Congress." It's a street sign a man in the spot is walking past, but maybe something the ad dudes should have given some thought. What it reiterated to me and a lot of people: "This car company paid for by Congress"...when it should have been allowed to go bankrupt.
Was their CEO at least grateful for the bailout? Well, not quite:
Sergio Marchionne said in a statement posted Saturday that he regrets a term he used and considers it "inappropriate." Friday, he called the interest a "thorn" in his side, saying refinancing would mean no longer having to explain the "shyster rates."
He's talking about the interest rates the U.S. and Canadian governments are charging Chrysler on the bailouts Chrysler got in 2008 and 2009. (It's paying 11 to 12 percent interest.)







Damn good ad, though, wasn't it?
By the way: I seem to remember reading that back in the early 1960s, the "import from Detroit" theme was used in advertisements for the first Ford Mustangs.
Another by the way: I just went to the Chrysler site, and priced out a loaded Chrysler 200 Limited, V-6 with all the trimmings, for under $27K, which puts it into the same league as a similarly equipped Hyundai Sonata. Might be worth a thought...
Old RPM Daddy at February 7, 2011 7:32 AM
For that same money you can get a loaded VW Jetta TDI Sportwagon. Which is a better car in just about every measure.
brian at February 7, 2011 7:46 AM
The auto executives and union bigwigs didn't run Detroit into the ground. The politicians, and those who voted for them, did it. They robbed the bondholders to pay off the union.
There's a lesson here for those willing to learn - don't invest in unionized companies that are not in perfect financial health.
I did't vote for a single incumbent. In a close race, my congresspuppet lost. If his replacement doesn't toe the line, she's next.
What did you do about it?
MarkD at February 7, 2011 8:56 AM
sorry, wouldn't touch a chrysler. They seem to be marketting and building to white trash. And Markd, not sure what your point is, but many japanese automakers build cars in the good old usa and are profitable, the difference? Non union labor and executives who are not grossly overpaid
ronc at February 7, 2011 9:17 AM
I always liked the Sebring (aka Chrysler 200 limited.) I rented a convertible in Florida and had a ball. However, a fully loaded VW Jetta Sportwagen TDI is about $31K with only about 1/4 of the options of the Chrysler (not to mention the 140hp of the VW vs 240hp of the Chrysler.)
Comparing an American sedan with a gas engine and automatic transmission to a VW wagon with diesel engine and a manual transmission is apples to oranges.
However, JD Power gives the Sebring a 3.5 overall rating (on performance, quality, and reliability) and the TDI a 2.5 (out of 5.)
AllenS at February 7, 2011 9:44 AM
My point is that the automobile companies are responsible for the profitability of their company, not the welfare of the city of Detroit, MI. The UAW is responsible for maximizing the pay and benefits of its members. Neither is responsible for Detroit.
MarkD at February 7, 2011 11:55 AM
The politicians who gave Chrysler and GM bailouts are accountable to the voters. I held mine accountable during the last election. That is all.
MarkD at February 7, 2011 12:02 PM
All that aside, I liked seeing all the Detroit landmarks (Joe Louis Fist, Spirit of Detroit Statue, Fox Theater...).
Brian R at February 7, 2011 12:03 PM
I think that this is a covert campaign to repopulate Detroit with Whites.
Watch it again.
Did you notice that the racial mix is almost perfectly reversed from what it actually is in Detroit (e.g. about 1:8) - until the end when a choir of black people greet M&M like a returning god.
They're using a Phoenix metaphor. White people are coming back from the fires of the city. It's got a definite white pride theme.
juke at February 7, 2011 2:52 PM
"The auto executives and union bigwigs didn't run Detroit into the ground. The politicians, and those who voted for them, did it."
If auto executives and union bigwigs couldn't buy and sell politicians, they weren't worht their salaries and bonus. You sound like you think the politicians were actually in change.
"Was their CEO at least grateful for the bailout? Well, not quite: "
Good. It means that somebody in the government got something right.
Jim at February 7, 2011 3:17 PM
Amy Alkon
http://www.advicegoddess.com/archives/2011/02/07/what_does_this.html#comment-1839293">comment from jukeI think that this is a covert campaign to repopulate Detroit with Whites. Watch it again. Did you notice that the racial mix is almost perfectly reversed from what it actually is in Detroit (e.g. about 1:8) - until the end when a choir of black people greet M&M like a returning god. They're using a Phoenix metaphor. White people are coming back from the fires of the city. It's got a definite white pride theme.
Oh, please. Detroit will take anyone it can get with six dollars to rub together. And I am on deadline today, but I recall that the guy walking under the Congress sign was a black businessman-looking guy.
Amy Alkon
at February 7, 2011 4:04 PM
And I am on deadline today, but I recall that the guy walking under the Congress sign was a black businessman-looking guy.
Him and the doorman who tipped his hat to M&M as he returned to the city from the fires of white purgatory.
I'm just saying that the racial mix that's presented in that commercial is nothing like what it's really like in Detroit. Detroit is more than 80% black.
juke at February 7, 2011 4:36 PM
Amy Alkon
http://www.advicegoddess.com/archives/2011/02/07/what_does_this.html#comment-1839337">comment from jukeA commercial isn't a lesson in correct demography. Odd that you'd expect it to be. Oddly naive!
Amy Alkon
at February 7, 2011 5:41 PM
Don't forget, our tax money paid for that commercial -- at Super Bowl rates. Either $6M or $9M depending on which report you believe.
Cousin Dave at February 8, 2011 6:08 PM
This commercial is boring. I don't want to buy their car.
NicoleK at February 9, 2011 6:55 AM
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