IKEA Saudi Arabia: "Scrubbing The Bathroom Got A Whole New Meaning"
Martha C. White wrote that in her NBC News piece on the IKEA Catalog, which scrubbed women from all the pictures in its Saudi Arabian version:
In one picture of a family in a bathroom, the mother standing at the sink with her son was removed. Even one of the retailer's own designers, Clara Gausch, was erased from a photo featuring four of the brand's designers.Sweden's trade minister Ewa Björling told the newspaper Metro the vanishing women were a "sad example" of gender inequality in Saudi Arabia, where women aren't allowed to drive and must be covered in public.
In a statement to the BBC, the company said "excluding women from the Saudi Arabian version of the catalogue is in conflict with the Ikea Group values."
Women are made to cover most of their bodies in Saudi Arabia ("purdah"). Since the woman in the photo looked like a person and not a large stump covered by a bedsheet, this makes her a no-go for the Saudis. In other backwardness, women in Saudi Arabia are not allowed to drive and must be accompanied out of the house by a male guardian. Kind of like you wouldn't just let your dog roam free.







I'm kind of surprised IKEA even got in the door there. Modern fashion? THE HORROR!!!!!
Daghain at October 1, 2012 10:55 PM
IKEA is furniture, not fashion.
What I don't get is the whole driver thing. Wouldn't you rather your wife be alone in the car, than alone with a man in your car?
NicoleK at October 1, 2012 11:51 PM
The wives of many rich Saudi men do drive (by living in other countries), wear super expensive designer stuff and do not wear veils.
Purplepen at October 2, 2012 4:06 AM
Reason:
Crid [Cridcomment at Gmail] at October 2, 2012 6:16 AM
When women and other oppressed groups in poor countries see how their counterparts in Western societies are treated, they begin to have ideas about how they want to be treated.
Yes, and we can't have that, now can we?
/sarcasm
Flynne at October 2, 2012 7:04 AM
Thirty years ago, my best friend's husband was offered the position of harbormaster of Yanbu Port during the new construction. He was sent all kinds of literature and his wife and I were poring over it, excited at the idea (I was go to with them as nanny to their son), until we got to the part about women having to be veiled, not being allowed to drive, no going out unaccompanied, and the no alcohol clause. We all looked at each other and at the same time, said, NO, I don't THINK so! But he lost a LOT of dough by not taking the position. I still feel kind of bad about it, like maybe we should have gone anyway. They were even going to transport my horse for me.
*sigh*
Things were kind of different back then. But I wonder how long I would have lasted before I would have had to come back.
Flynne at October 2, 2012 7:12 AM
The last line of one of the brochures said "Visitors are welcome and expected to comply with the rules."
Ah, yeah.
Flynne at October 2, 2012 7:13 AM
If you spend some time in Bahrain, which is Muslim but much more liberal that Saudia Arabia, you will get to see the "real" Saudia Arabia. There's a bridge, and on Wednesday evening the Saudis flood into Bahrain so that they can spend the weekend (Thursday/Friday) drinking, partying, visiting prostitutes, and all of the other things that are forbidden in their own country.
Bahrain, being much poorer that Saudia Arabia, is understandably split on this: on the one hand, it's great to take in all that money. On the other hand, being used to provide release for thousands of horny, drunk, hypocritical idiots leads to all of the expected problems...
a_random_guy at October 2, 2012 8:49 AM
Barnett
Crid [Cridcomment at Gmail] at October 2, 2012 9:01 AM
Pathetic. I guess the original version of the catalog would be considered porn in Saudi.
re: @ Flynne's comment about Bahrain
I think Egypt was like that for a time, too. Arab men would come from other countries to take advantage of what were looser morals in Egypt. Brought $ into the Egyptian economy but pissed off locals who couldn't understand why foreign muslims would come to Egypt and dirty it up like that.
Vic Kelley at October 2, 2012 10:09 AM
"...drinking, partying, visiting prostitutes, and all of the other things that are forbidden in their own country."
Reminds me of Baptists when there are no other Baptists around.
Dave B at October 2, 2012 10:10 AM
The Saudis who often are involved with the non-Wahabbi world can sometimes find this inconvenient, if not actually silly. I recall the story of one Prince's promotion of a pilot from the co-pilot position to full pilot, with full certification for multi-engine jets. But she has to be driven to and from the airport.
John A at October 2, 2012 2:01 PM
"When women and other oppressed groups in poor countries see how their counterparts in Western societies are treated, they begin to have ideas about how they want to be treated"
I'm afraid it may be going the other way, that Western society is becoming more repressive instead. Consider for example the massive uproar about Asus's supposedly sexist tweet (http://gizmodo.com/5915473/asus-hits-bottom-with-sexist-tweet) ... gotta cover up that female form!
Lobster at October 7, 2012 3:35 PM
Leave a comment