Single Page, Please!
Thank you, Farhad Manjoo, for telling these idiot web publishers to stop making us click page after page. On Slate, his piece, "Stop Pagination Now: Why websites should not make you click and click and click for the full story."
Hilariously, in the original, you have to click to get to the last two lines of the piece, but I've given you the "single page" version."
An excerpt:
Slate's editorial guidelines call for articles to be split into multiple pages once they hit the 1,000-word mark, so I have to keep this brief: Splitting articles and photo galleries into multiple pages is evil. It should stop.Pagination is one of the worst design and usability sins on the Web, the kind of obvious no-no that should have gone out with blinky text, dancing cat animations, and autoplaying music. It shows constant, quiet contempt for people who should be any news site's highest priority--folks who want to read articles all the way to the end.
Pagination persists because splitting a single-page article into two pages can, in theory, yield twice as many opportunities to display ads--though in practice it doesn't because lots of readers never bother to click past the first page. The practice has become so ubiquitous that it's numbed many publications and readers into thinking that multipage design is how the Web has always been, and how it should be.
Neither is true: The Web's earliest news sites didn't paginate, and the practice grew up only over the past decade, in response to pressure from the ad industry. It doesn't have to be this way--some of the Web's most forward-thinking and successful publications, including BuzzFeed and the Verge, have eschewed pagination, and they're better off for it.
So would we all be: Pageview juicing is a myopic strategy. In the long run, unfriendly design isn't going to help Websites win new adherents, and winning new readers is the whole point of being a Website. I bet that if all news sites switched to single-page articles--and BuzzFeed-style scrolling galleries instead of multipage slideshows--they'd experience short-term pain followed by long-term gain. Their articles would get shared more widely and, thus, win more loyal, regular visitors for the publication. In fact, pagination is so horrible that I suspect eradicating it from the Web might also lead to bigger breakthroughs--it would almost certainly solve the Iran nuclear crisis and eliminate the fiscal cliff--but I don't want to make any promises.







One thing I like about PJ Media is that even though they have multiply paginated articles, they offer the "view as single page" option. I usually click that.
BlogDog at October 2, 2012 6:53 AM
Heal thyself, blogger!
No one has ever explained to me why web pages appear in a tiny little strip down the center of my big white computer screen.
Crid [Cridcomment at Gmail] at October 2, 2012 6:55 AM
Amy Alkon
http://www.advicegoddess.com/archives/2012/10/02/single_page_ple.html#comment-3356427">comment from BlogDogI like to not have to click "single page," and just read!
Amy Alkon
at October 2, 2012 7:33 AM
If I cant find a single page link, or a print article link, I usually skip it and avoid ever going back to that web page for anything
lujlp at October 2, 2012 7:56 AM
Now, why wouldn't the single page allow you to display just as many ads?
Shouldn't just having one long page yield the same length of margin display ads?
Patrick at October 2, 2012 8:20 AM
"No one has ever explained to me why web pages appear in a tiny little strip down the center of my big white computer screen."
There is an ideal line width in respect to text size for maximum readability. (Usually about 12 words per line.) It's the same reason newspapers (with type size usually about 9 or 9.5 points) are broken into 6 columns -- quicker reading. More leisurely reading can be in wider columns, like in long essays or books.
As for online pagination, when so many mainstream sites spread stories over multiple pages clogged with widgets and autoplaying ads leading to slow-loading pages (in essence, interfering with getting the whole story), I just go elsewhere. The irony is that with dying newspapers’ print editions, the stories that “jumped” pages weren’t for the page views, but just a way to squeeze stories into the space left over after the ads are in place. (The ad profile determines the “news hole”). Plus, print ads didn’t scream at you and get in the way of your reading. Anyway, there is a reasonable amount of clicking online to get through a story. Some sites just go too far.
lsomber at October 2, 2012 8:34 AM
I have HughesNet - only available highspeed (ha) internet available here. There isn't enough time in the day to have to keep clicking to a new page. Like Lujlp, I just don't go there anymore, or just read the first page.
Dave B at October 2, 2012 10:04 AM
Thank goodness someone finally said it! I've lways loathed this.
Yes BlogDog, but PJMedia are one of the worst when it comes to *automated* pagination. How many of their articles have two sentences "after the break"? If they offered a single page option before you clicked on the article sure, but you can't get to the single page option without reading the first page. They're just making you feel better.
In this case (and it's well worth reading, despite the insane 59 page pagination) I can understand why they wanted to break it up a bit. But HTML offers all these options for contents and organisation and whatnot. This is purely a click through. And from Wired, no less.
http://www.wired.com/wired/archive/4.12/ffglass.html
Ltw at October 2, 2012 10:33 AM
Also, and it wasn't like this last time I read it, the "page 1" "page3" links are suspiciously close to the ad underneath. I wonder how many click throughs they're getting from the mouse pointer not being just so?
Ltw at October 2, 2012 10:37 AM
Ltw - I agree, it would be nice to load the article as a single page from the get go but I can still live with having to click once more. Amy, I wouldn't say it's the best option (a la that on which I agree with Ltw) but it's not enough to particularly bother me.
What's more bothersome to my aging eyes is a site that doesn't bake increasing the font size into the page. I can use the browser to zoom but that can screw up the text horribly. Sometimes I just resort to a "Readability" view and heave my sighs into an uncaring world....
BlogDog at October 2, 2012 10:46 AM
Another irritating thing webzines do is use big headline fonts like dead tree magazines use. It's different on a computer screen and they bother my eyes. You don't need "eyecatching" pull quotes and lead-in paragraphs at that sight range.
E.g Kaus's site at Daily Caller, complete with big scary photo.
carol at October 2, 2012 3:28 PM
Google also likes sites with low bounce rate more than those with high bounce rate.
alsotopleasethealmightGOOG at October 2, 2012 7:12 PM
Ads on the following pages cost more because going to a following page indicates some level of interest.
I hate ridiculously long pages as much as too many pages.
The Former Banker at October 2, 2012 9:12 PM
Amen Amen Amen. And I'm not religious.
This reminds me of one of my favorite pet peeves. No wait. It's more like a deep-seated loathing. Adobe Reader. You put two pages side by side. Inevitably one, the one on the right, has something on it that is explained, refined, or otherwise dependent upon something on the *next* page. Where is the next page? Hidden below the current page. So tell me, Adobe, you repository of geniuses, WHY can't you make pages scroll R-L instead of U-D? A R-L scroll would solve ALL the unnecessary continuity problems. But NOOOOOOOOOoooooooo. You've ALWAYS DONE IT THAT WAY, right? No room for any ACTUAL THOUGHT into the way people actually use your crappy products, right? That's why Photoshop is so intuitive too, eh?
Stan Robinson at October 3, 2012 2:41 AM
> I hate ridiculously long pages as much as too
> many pages.
What's the ridiculous part? Seriously curious about what you mean
Crid [CridComment at gmail] at October 3, 2012 3:34 AM
>> I hate ridiculously long pages as much as too
>> many pages.
>
>What's the ridiculous part? Seriously curious about >what you mean
Yesterday I was looking at a page for work that was referenced in an email. On my browser, the scroll bar slider was as small as it gets and even the tiniest movements I could imagine were jumping about 15 pages (as defined by the page-up/down buttons). The reference was something like "read section 17.29.5 section 'interacting with outside entities with existing NDA'" I have to scroll somewhat close and then hit the page down key like 50 times. The length of the page is just ridiculous.
An extreme example, in general I find web pages that are more than about 10 screens long to be too long.
The Former Banker at October 3, 2012 9:03 AM
Press the F3 button and an on screen test search search bar will pop up. Copy&Paste, or type what you are looking for and it will scan the page for you
lujlp at October 3, 2012 10:16 AM
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