What's In A Name Change?
Look up. At the masthead over my blog. You'll probably notice that it's changed slightly.
My syndicated advice column has evolved over the years to become intensely behavioral science-based.
In just about every column, I synthesize findings from research from across behavioral science, typically using an evolutionary foundation as a check on whether findings seem to reflect some adaptive function.
So...I'm changing the name of my column from "The Advice Goddess" to "The Science Advice Goddess" to reflect the evolution of my column -- but while hanging on to part of the name I've been known by.
I also want to differentiate myself from the advice columnists out there who just use their opinion alone to answer people's questions.
The column change will happen in papers in about a month. But Little Shiva, the wonderful graphic designer who designed my masthead, did this redesign this week, and I couldn't wait to post it.
Here's the old one, in case you want to compare. 
Oh, and in case Little Shiva sounds familiar to you, you might've read about her in "Panic At The Pompidou," one of my Parisian adventures.
P.S. If the type around the masthead (on "BLOG," etc) isn't reading quite right for you, please let me know and let me know the browser you're using and what's happening. Apparently, there's this crazy thing where there are about six fonts you can use to make website text work on everybody's browser -- and still, it goes all funky on different ones.







Very nice - and emphasizes one of the things I value most about reading you. Even when I disagree, you challenge me to re-think things, and there's always evidence behind it. Sometimes I even change my mind. :)
Of course, the "Goddess" part, being a solid scientific fact, has to remain a constant. ;)
Grey Ghost at March 6, 2017 6:05 AM
Nice! It's been interesting to watch how things have evolved here over the years that I've been participating. IIRC I originally came here via a link from Instapundit some years ago, and I liked the scope and pace of the discussions here, as well as the topics.
Amy, I'd be curious to hear how your own interest in behavioral science has evolved. Did you first get interested in it from writing the column, or was it the other way around?
Cousin Dave at March 6, 2017 6:18 AM
And as far as the fonts... I'll look at it tonight at home. Our browsers at work are so crippled that I hesitate to draw any conclusions from that.
Cousin Dave at March 6, 2017 6:19 AM
Love it, love it, love it!!!
I share a good number of your posts on FB, and I am so glad that science is now in the masthead that shows up there. I have actually had to explain to people that didn't bother to read, that your more Einstein than Abby.
Thanks Amy!
Annie at March 6, 2017 8:19 AM
Thank you so much, Gray and Cousin Dave.
I've always been driven to use reason and have a love of reason, and any evidence-based thinking about human behavior is exciting to me.
But what drove me to the intense study that I've been in since the late 90s is really the column and the need to give evidence-based advice to people. I lay that out a bit in my TED talk.
My new TED talk: “The surprising self-interest in being kind to strangers”
https://www.youtube.com/watch?v=FcLDPXnOW9g
Thank you all -- so much -- for your responses here. I've been nervous about announcing the change to papers, hoping nobody will say, "Grr...change our archives and the graphics on your column...a lot of work...we'll just dump you."
And Annie, your comment suggests this is just the thing. Thank you, thank you! Too!
Amy Alkon at March 6, 2017 11:31 AM
Oh, and thanks on the fonts.
I can't clear my cache on Safari -- I'll be in too much password hell -- and it looks different on other browsers.
Amy Alkon at March 6, 2017 11:32 AM
One more question:
I was going to start describing myself as an "applied behavioral scientist," since I create something new out of the research findings. However, I thought that sounded a little assholey, like I was trying to give myself a title I hadn't earned through a Ph.D. Agree? Disagree?
(I used that at a recent psych conference I went to, as a sort of shorthand that just came to me when people asked me where I, uh, professorized, as in, taught -- assuming I was a fellow researcher. It flew just fine there. However, I am sensitive to not sounding like one of those people who gets a Ph.D. from a diploma mill or is just making up some bullshit title.
Amy Alkon at March 6, 2017 11:34 AM
Maybe describe yourself as an "independent researcher in applied behavioral sciences", or some such. Honestly, as long as you aren't actually claiming to have a Ph.D., I don't see the problem.
Cousin Dave at March 6, 2017 11:40 AM
Rolls off the tongue like a block of sandpaper.
Donald Hump at March 6, 2017 11:43 AM
Hah -- thanks. And thanks, Cousin Dave.
Amy Alkon at March 6, 2017 2:47 PM
To answer your question - it looks okay, everything in place and I'm using IE11.
In my opinion though - it is just plain awesome! I love the way the words Science, Advice, and Goddess are colored differently and are arranged. Little Shiva did a great job - Kudos Little Shiva! Amy, no wonder you couldn't wait to post it.
I'll second Cousin Dave's suggestion of "independent researcher in applied behavioral sciences." I kind of like that.
charles at March 6, 2017 5:34 PM
@Amy
"I can't clear my cache on Safari -- I'll be in too much password hell -- and it looks different on other browsers."
Do a hard refresh:
http://apple.stackexchange.com/questions/12049/how-to-clear-the-cache-or-do-a-hard-refresh-in-safari
Katrina at March 6, 2017 5:35 PM
Thanks, Katrina -- hard refresh doesn't seem to do the job, and I don't want to lose my passwords, etc.
And charles, thank you -- so happy to hear that. Little Shiva is just wonderful.
And about the "independent researcher," doesn't that sound like I'm running studies? (Experiments with subjects, that is.)
Amy Alkon at March 7, 2017 8:07 AM
Amy, you could be right... it doesn't come across that way to me, but I can see how some people would assume that. What I was trying to get at is some way to emphasize that you aren't affiliated with a university. These days, I think there's actually some cache in that; the idea of someone in the social sciences who isn't working for a university or institute is novel, and it might help you get some attention.
Cousin Dave at March 7, 2017 9:52 AM
I like the banner change and think it will help to distinguish you from your competitors.
That being said, I would shy away from using titles like "researcher" or "scientist" if you aren't actually publishing work in peer reviewed science journals or discovering new science.
Describing yourself as an "applied behavioral scientist" isn't really much different than a columnist who writes about medical issues describing themselves as a "theoretical physician" because they don't see patients but talk about medical findings.
You are an author who tries to popularize behavioral science for the masses.
What you are is a "science popularizer" in much the same way that Bill Nye is.
Please remember that Bill Nye never calls himself a scientist or a researcher... he calls himself the "science guy" to make it clear this is an interest of his, but that he doesn't actually publish novel results in the literature.
Artemis at March 7, 2017 11:25 AM
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