Why I Buy Everything On A Credit Card And Why That Doesn't Cause Me To Go Into Debt
Dr. Art Markman, professor of psychology and marketing at UT, posts about research that suggests that credit cards lead you to pay attention to benefits of a product:
A paper by Promothesh Chatterjee and Randall Rose in the April 2012 issue of the Journal of Consumer Research suggests another reason. People pay more attention to the benefits of a product when paying with credit cards than with cash, but they pay more attention to the costs associated with the product when paying with cash than with credit cards.
He posts some advice:
When making any large purchase, you should think about whether you would be just as willing to buy the product if you were paying cash as if you were paying with credit. This can be particularly important for purchases like cars and electronics where salespeople like to add on expensive warranties. In the context of spending thousands of dollars on a purchase, a few extra hundred dollars may not feel like very much. It is worth thinking about all that you could do with those extra hundreds. Thinking about paying with cash may help you to do that.
This is essentially what I do: I think of my credit card as a debit card with a delay. Around the 27th of the month, the money I'm spending gets sucked out; it just doesn't happen right there in the moment as I'm buying something.
Meanwhile, I get airline miles and thanks to the logs I can create on my particular card's site, I have a substantially less time-consuming task in adding up my expenses at tax time.







That's exactly as I do it as well; I've never understood the mentality that credit if 'free money'.
Kevin at July 3, 2013 9:37 AM
Done it this way for many years. Use credit for nearly everything and pay it off each month. So in fact I do consider whether I would pay cash for it because I know I will do just that.
It's a good balance one's evaluation of cost vs value. It taught me the difference between being cheap and being economical.
Aaron Dyer at July 3, 2013 9:45 AM
I pay off my credit card balance as soon as I sit in front of a computer. The delay is usually a couple of hours.
I like using credit card for the cash back deals and for getting receipt. It also makes my accounting easier.
BigFire at July 3, 2013 10:21 AM
I havent carried any kind of a credit card balance in 8 years. They are much more secure than a debit card, which i use only to get cash.
Once bills became trackable, and payable on line, a credit card became the way to go.
Isab at July 3, 2013 11:14 AM
It's "free money" in the sense that you can buy a big ticket item like that brutally expensive flat screen TV (or a fancy MacBook Pro) and have the use of it for just the modest minimum monthly payment.
The credit companies expect us not to be able to do math. I can, but apparently we have several generations of innumerate people. Much to the credit companies enrichment.
18% interest? Al Capone would have loved to get in on that action. Wait, what? it's legal??!!
I R A Darth Aggie at July 3, 2013 11:28 AM
I'm about 50-50 in using cards or cash.
Having itemized expenses kept by credit cards is both a good and bad thing.
Considering the recent IRS and other gov't scandals. Do I really want big brother to know I donate to Fire?
Joe J at July 3, 2013 11:36 AM
Wife & I have been using credit cards for around 35 years. We've run a balance 2 months of that time — only because I accidentally transposed numbers when writing the payment check.
Now with ebills online, that can't happen.
dee nile at July 3, 2013 1:07 PM
I do the same thing. I get 1% cash back (2% on gas and groceries), but I'm annoyed by this. I'd rather just split the credit card fee with the retailer and pay cash! The credit card companies have crossed the line from useful service to parasite.
Tyler at July 3, 2013 1:12 PM
Amy Alkon
http://www.advicegoddess.com/archives/2013/07/03/why_i_buy_every.html#comment-3784344">comment from TylerThe credit card companies have crossed the line from useful service to parasite.
Umm...how?
I get value out of a credit card so I use one.
Amy Alkon
at July 3, 2013 2:32 PM
I don't like using my cash-back card when the primary motivation is to get the rebate from the company. I'm not using the card for the true utility, I'm using it for the engineered utility of the rebate. Why else would the credit card companies offer a cash back card? If the utility to the consumer and retailer were equal to the fee (merchant discount rate) charged by the company, there would be no 1% cash back. Logically, the credit card company must be able to give me 1% cash back and not generate a loss. Otherwise, why give a cash back card to someone who never carries a balance? I doubt that it's a loss leader.
Retailers generally prefer debit card transactions for the lower fees and the savings on handling cash, but why would I do that? I don't get a rebate, and I expose my debit card to possible fraudsters. Really, I'd rather just cut out the middleman to get a 1-2% discount on paying cash and the retailer gets to keep more too.
The credit card companies know that the utility of their product is variable based on the size and manner of the purchase, so online retailers are subject to a greater merchant discount rate. Of course, I don't get 3-4% cash back on online purchases because the credit card company captures my increased utility (consumer surplus) of an online purchase for itself as it charges the online retailer a greater discount rate (capturing the producer surplus).
In a truly competitive market, marginal revenues will eventually be compressed to equal marginal costs. Therefore, companies are always looking for ways to be as far away from that business model as possible, to have competitive advantages that allow them to extract economic rents. I don't think that there's anything to be done about the current credit card market, I just think that we shouldn't pretend that these companies aren't extracting rents due to their size and business practices, as it is an oligopolistic market and not a competitive market.
Tyler at July 4, 2013 7:03 AM
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